Industry News
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Dec- 2017 -14 December
Colour increases brand recognition by 80%, claims new research
Colour increases brand recognition by 80 percent, according to a new survey. The survey of 2,648 consumers conducted by Reboot, showed that 67 percent could recognise IKEA from a depiction of the iconic colours alone. According to Reboot’s study, when shown a selection of five made-up company logos 78 percent…
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14 December
Eukanuba launches new online store locator
Eukanuba has launched an online store locator giving retailers a great opportunity to promote themselves as a Eukanuba stockist. The interactive map, situated on the Eukanuba website, allows owners to search their local area quickly and easily to find their nearest store. George Udrea, trade marketing executive at Eukanuba comments;…
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12 December
More than £750m spent on pets this Christmas
Brits are spending £750 million on their pets this Christmas, according to a new survey. In a survey of 3,230 pet owners conducted by OnBuy.com, 87 percent said they will be buying their pet a Christmas present this year. More than one quarter of respondents (27 percent) admitted to spending…
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12 December
Inflation rises to its highest level for six years
Inflation rose to 3.1 percent in the month of November, figures from the Office of National Statistics (ONS) has revealed. According to the Consumer Prices Index (CPI), this was up from the three percent level seen in October, and is its highest level since March 2012. More expensive recreational goods…
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12 December
Government drafts Bill on animal sentience
Responding to the campaign to enshrine Article 13 of the Lisbon Treaty into UK law, the Government has today (12 December) published a draft Bill, which sets out that the government “must have regard to the welfare needs of animals as sentient beings in formulating and implementing government policy”. The…
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11 December
Scruffs® set to re-launch 100% recycled range
Scruffs® has announced a refurbishment of its 100 percent recycled range, the ECO Collection. The Scruffs® Eco collection has an urban colour canvas sidewall with a contrasting charcoal super- soft fleece being used over the sleep area; both of which are 100 percent recycled. These fabrics are woven using a…
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11 December
Christmas marketing could help promote pet products
Gaining a deeper understanding of the owner-pet relationship could help inform marketing and activation programmes for both pet and non-pet products, according to consumer insight agency Engage Research. It was commenting after news that Tesco has expanded its Christmas gifts for pets range from twelve items last year to 50 this year, and,…
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11 December
Illegal cyanide fishers targeted by industry
The aquatic industry is taking steps to target illegal cyanide fishing. Scientists are a step closer to ending the deadly and destructive practice, thanks to new research. The use of cyanide to stun and capture fish for both the ornamental and food trades is still a problem in tropical seas,…
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11 December
Ceva Awards held at new venue
Ceva Animal Welfare Awards 2018 will be staged at a recently refurbished new venue in Birmingham in the run up to BSAVA (British Small Animal Veterinary Association) Congress in April. Taking place in The Mercian Suite at the Birmingham Conference & Events Centre, the new venue will ensure that the…
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7 December
RAF dogs rewarded by pet company
London’s Northolt RAF dogs have been rewarded by Burns Pet Nutrition with a festive feast. The 24 waggy-tailed companions work all-year round in exchange for unconditional love and food. They are tasked with crucial duties such as sniffing out explosive arms, policing and protection. The diligent dogs range from German…
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