Industry News
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Apr- 2021 -6 April
Click-2-Heel reveal campaign for National Pet Month
Click-2-Heel, a dog and puppy training business has announced a month-long initiative to run alongside National Pet Month from 1 April to 3 May 2021. Click-2-Heel’s National Pet Month campaign will take a closer look at the issue of dog theft, highlight the role of service and wellness dogs and…
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6 April
Naturo Natural Pet Food launches national campaign
Naturo Natural Pet Food has launched its latest marketing campaign, which will be seen across TV and digital channels across the UK and Republic of Ireland and will last for 10 weeks. It comes as the brand has seen “exponential” growth over the past year, with a 64% increase in…
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6 April
Postman Pooch donates Easter treats to Dogs Trust
Ahead of the Easter weekend, Postman Pooch delivered 45 dog-friendly Easter eggs to Dogs Trust’s branch in Manchester. Founded in 2018 by Kyle Lovett-Blackwell and Ben Millar, Postman Pooch offers gifts, treats, and toys for dogs. On why he donated to Dogs Trust, Millar said: “When we launched Postman Pooch,…
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6 April
Pet insurers handled claims worth £2.2m a day in 2020
Insurance providers for pets handled claims worth around £2.2m a day in 2020, according to new data from the Association of British Insurers (ABI). Research from the trade body revealed pet insurers processed claims worth £799m during the pandemic, primarily to cover veterinary treatment. This represents the highest figure for…
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1 April
ProDog Raw to host virtual exercise classes for pets
Raw dog food company, ProDog Raw, has announced it will host virtual exercise classes for people and their dogs to help pets lose weight ahead of the summer. The company decided to host the class due to many owners exercising their dogs less during lockdown and self-isolating periods. The class…
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1 April
Hill’s Pet Nutrition launches new campaign to tackle pet obesity
Hill’s Pet Nutrition have launched a new national campaign to tackle the rise in obesity, placing a “greater emphasis on helping pet parents take control of their animal’s nutrition and address the poor feeding habits amongst many owners, heightened by the pandemic”. The company’s new weight management campaign, ‘Feed the…
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1 April
Interpet unveils eco-friendly LED lighting for aquariums
Interpet has announced the launch of its new range of energy-efficient LED lighting for home aquariums, in order to make “fish shine and plans flourish”. The pet and aquatics company improved its aquarium lighting to create the Eco-Max LED range, which offers an economical and sustainable alternative to T5/T8 lamps.…
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Mar- 2021 -31 March
Dorset company launches bone broth for dogs
A company which manufactures homemade bone broths has become the first company in the UK to hold dual licencing for broths after recently launching a new broth for pets. Boil and Broth, which is based in Dorset, has created a product for dogs which “supports the animal’s liver function”. It…
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31 March
Harringtons launches online ‘Puppy Club’
Pet food manufacturer Inspired Pet Nutrition has now launched its first online Harringtons Puppy Club. By joining the club, members can access advice and tips including a series of 40 short videos featuring vet Peter Wright, who co-stars in the popular Yorkshire Vet TV series and started his career by…
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31 March
Dogs Trust saves 1,500th smuggled puppy via Puppy Pilot scheme
Dogs Trust has revealed that it has saved 1,5000 smuggled puppies and rehomed them through its Puppy Pilot scheme. The charity is calling on the government to raise the minimum age for puppies to enter the UK to six months and to increase penalties for those caught illegally importing dogs.…
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