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Pet wellness brand LitPet has announced the launch of a new range of Traditional Chinese Medicine-inspired products at the Interzoo exhibition in Nuremberg.
The company is launching its Hall of Hundred Herbs theme to showcase a combination of herbal formulas and modern biomedical research.
The London-based firm is introducing the Food Therapy Meal Pouch Series for cats and dogs.
These products focus on skin, joint and digestive health using ingredients sourced from small-scale UK farms. The range is intended to meet growing demand for proactive pet health management.
LitPet is also adding a 90g Joint and Mobility Powder to its supplement line. The formula combines turmeric with patented collagen to provide a biopharmaceutical-grade solution for active and senior dogs.
The brand’s existing Pawsitive Powder recently received a silver award at the PetQuip Awards.
The company operates a research model between London and Hong Kong, employing specialists from Oxford and Cambridge universities.
Earlier this year, the brand’s products featured in three consecutive issues of British Vogue between January and March.
The brand uses 100% recyclable, FSC-certified packaging as part of its environmental strategy. LitPet was founded in 2013 and entered the UK market in 2025, winning a gold award for promising new business starters in the same year.
Stephen Hu, the founder, said: “We are delighted to have won the PetQuip Awards and it shows that the pet industry has woken up to the possibilities of Traditional Chinese Medicine in preventative petcare.
“LitPet is about more than supplements. It’s about changing the way we think about pet wellness. Let us move the industry from the surface-level trap of symptom management toward a future of proactive, holistic health.”
