Manchester Pet Show reveals campaign-fronting pets

Six pets from across the north west have been chosen by a panel of judges to become the faces of the inaugural Manchester Pet Show’s advertising campaign.

Alfie the Yorkshire Terrier; Paddy the Cockerpoo; Ruby the British Bulldog; Bruce the Miniature Schnauzer; and cats, Ramos and Tiny, were chosen from hundreds of entries submitted via a social media competition.

Director of marketing and events at the Manchester Pet Show Cat Geary said: “The campaign shoot was a huge success and all were true professionals in front of the camera. What better way to celebrate the first ever Manchester Pet Show coming to the North West than to have local pets front the campaign?”

Images of the campaign-fronting pets will now be incorporated into marketing materials used to promote the show in the build-up to its opening on 7 September.

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