Grooming builds bond between pets, Mikki research says

Recent research conducted by grooming, training and healthcare expert Mikki has highlighted a positive trend in grooming building better relationships with pets and owners.

The survey was conducted from almost 200 pet owners and was aimed at promoting the importance of grooming in building relationships. To further enhance the findings, MIkki will be running Britain’s Next Dog Model competition for the third year running.

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The number of entries doubled in the competition’s first two years and in 2012 there were more than 1,000 entries with a reach of nearly a quarter of a million people on Facebook.

Anh Nguyen, Mikki brand manager, commented: “With such an overwhelming response to the competition over the last two years, we wanted to provide another opportunity for pet owners to share insights into their lovely dogs and help to promote the importance of grooming.”

“Britain’s Next Dog Model competition aims to highlight responsible pet ownership, the natural beauty of dogs and the importance of grooming as part of a regular health check-up.”

She added: “Regular grooming does offer a great way to bond with pets and it also gives an early warning of potential health issues by spotting irregular lumps, bumps or skin conditions.”

Britain’s Next Dog Model competition will run for four weeks as of 11 March 2013. Judges will include pet behaviourist Claire Arrowsmith; award-winning groomer Alison Rogers who won the Groomer of the Year title earlier this year in great, ‘recovery’ fashion; and representatives from Mikki and PetPlanet.

More details about the competition are available on the Mikki Facebook page. 

Image: Alison Rogers winning her Groomer of the Year title. 

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