Trade Organisations

PetQuip launches social media guidance

Pet product suppliers are being offered the chance to grow their social media presence through PetQuip’s new partnership with Elda Digital Creatives.

The multi-disciplinary digital firm is now providing members with a 50% discount on their social media management, digital marketing and web design services. 

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The firm will create an “active presence” for companies on Facebook, Twitter and Instagram, with analytics to help them understand how the platforms are working for each individual client.

The group will help members to fully manage a Facebook account, increasing numbers across the board and engaging with customers through its messenger platform. 

Elda will also post “relevant and interesting content” and link the Facebook page to all of the other social media accounts.

It will also help members to manage their Twitter accounts, with daily posts and engagement with  customers, influencers and other professionals in the pet industry.  The firm said it will also work to “boost” engagement and impression numbers, profile and website visits.

Finally, the firm will lend support in managing Instagram accounts, creating “engaging, relevant posts on Instagram with the view to maximising exposure to as many different people as possible”. 

Elda’s in-house design team will also create the content, including product information, images and wider industry posting.

PetQuip said: “Facebook, Twitter and Instagram have become increasingly important in times of remote working and self-isolation, but often companies don’t have the time, manpower or expertise to take advantage of social media platforms.”

PetQuip member Stu Walker, from Judges Choice, said: “At a time when social media is key to reaching the millions of consumers stuck indoors, we were thrilled to see the new service offered by PetQuip and we weren’t disappointed. 

“Elda DC has been professional, helpful and innovative. The team knew immediately how to convey our messages and we can’t thank them, and PetQuip, enough for this service.”

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