PATS Telford has announced that it will support exhibitors “wherever it can” with a series of marketing measures “designed to help pet product suppliers get through the challenging times ahead”.
The pet industry exhibition is due to take place between 27 September and 28 September, and organisers have written to more than 130 exhibitors who have already booked their stand.
Organisers will use its 13,000 contacts, including pet retailers, wholesaler, international distributors, garden centres, farm shops, groomers, kennels and catteries, and other pet professionals, to send targeted communications.
Details of new product launches, deals and discounts will be included in a series of e-shots and on the PATS website. Information supplied by exhibitors will also be used in future press releases.
Organiser Gordon Thomas, from Impact Exhibitions and Events, said: “We recognise that with the potential impact of coronavirus this is a challenging time for all, including the pet industry.
“We want to reassure our exhibitors that over the coming weeks we will do as much as possible to support them at a time when face-to-face meetings with customers is difficult.”
He added: “By helping and supporting the pet industry in this way, it will mean that retailers and buyers will be more aware of our exhibitors and their product ranges when PATS Telford takes place in September.
“By working together, we can ‘weather’ this difficult and hopefully short-term situation.”