Abbott has extensive brand management experience having previously worked for Kettle Foods and Challs International. He will be responsible for driving continued growth of the Natures Menu portfolio, with specific responsibility for managing the development of the True Instinct brand.
As part of his new role, Wood will be responsible for all digital aspects of Natures Menu’s marketing campaigns. This will include creating content for the brand’s email campaigns, writing product descriptions for the website and liaising with Natures Menu’s external agencies.
Craig Taylor, managing director of Natures Menu, said: “We’re delighted to welcome both Jack and Tom to the business as part of our ongoing strategy to further drive our rapid growth within the raw and natural pet food sector. These appointments cement our commitment to the future development of Natures Menu, greatly enhancing our already talented team.
“It comes at a very exciting time for us, having added another string of awards to our bow after being named Manufacturer of the Year at the 2018 Pet Industry (PIF) Awards, and being ranked in the top 100 of The Sunday Times HSBC International Track 200 of mid-market private companies with the fastest-growing international sales.”