Weber is set to make a return to Glee 2016, as the garden retail industry gears up for the must-visit trade event.
Weber will be returning to the show with its full product portfolio including gas, charcoal and electric barbeques.
The Weber chefs, synonymous with the brand, will also be cooking up delicious treats on the popular Weber Airstream, located outside the atrium area, whilst new product reveals will underpin the company’s presence at the show – full details of which are under wraps until 12 September .
François Lepeltier, country manager UK and Ireland at Weber said; “We’ve always been committed to building on therelationships with our retailers through our attendance at trade shows, and we are excited to be able to share new products for the upcoming season at Glee this year.
“We’ve chosen to return to the show in September as it fits with the timing of our global launches.
“Our primary aim at Glee is to further cement our partnerships with our current retailers.
“We’ll be hosting a hospitality area on our stand, which will give our retailers the opportunity to sit down with us and look back on what we achieved in 2016 and discuss plans for 2017.
“We’ll also be showcasing our new products and sharing our plans for the season to come.”
Talking about Weber’s return, Glee’s event director, Matthew Mein said: “Weber has always been a significant player in the barbeque and outdoor entertainment market, so their presence at Glee is a huge coup for us. I really look forward to seeing what they have to show the industry this year.
“We’ve worked hard to develop Glee’s outdoor living offering in 2016, and believe that with the presence of Weber, along with the many other exciting brands that are making their home within the rebranded Outdoor Entertaining sector, will help our end goal to be achieved; helping retailers to reinvigorate their offering to attract younger consumers into store to purchase core products such as outdoor furniture, barbecues, firepits, pizza ovens and exterior audio visual equipment.”