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Pawd Drinks has achieved its certification as a B Corporation. The status, verified by non-profit organisation B Lab, confirms the company meets standards of social and environmental performance, transparency and accountability.
The certification process evaluates businesses across five impact areas: governance, workers, community, environment and customers.
Pawd Drinks has legally embedded its purpose-led mission into its company articles, committing to goals beyond shareholder value.
The dog wellness brand now joins a global community of more than 10,000 businesses, including Patagonia and Innocent Drinks.
The UK B Corp community is currently the fastest-growing in the world.
Chris Turner, chief executive of B Lab UK, said: “Welcoming Pawd Drinks is an exciting moment for the pet sector. B Corps of all sizes demonstrate that positive impact is possible in any industry and Pawd Drinks is helping to pave the way for a more responsible way of doing business.”
