IPN plans to limit its “pawprint” by removing unnecessary plastic and hard to recycle materials, reducing plastic, reusing more and ensuring what’s left is recyclable.
The announcement is part of IPN’s ‘Positive Pawprint’ project which sets out a host of environmental goals, such as using more recycled packaging and green energy.
Additionally, social responsibility is another part of the initiative and has reportedly led to the launch of IPN’s Miles and Meals campaign. The campaign urged pet owners to walk, run or cycle as many miles as they could and IPN then donated a meal for every mile covered to a network of animal charities and shelters.
Meanwhile, IPN said it has offset all of its employees’ annual carbon outputs and is planting a native British tree on behalf of everyone at IPN as part of the company’s target of planting 1 million trees across the UK.
IPN has also secured investors in the Environment Green Accreditation and has 99% recyclable packaging.
Richard Page, chairman, said: “Lots of companies are now promising to address climate change in the coming years, which is good to see – but we didn’t want to set a distant future pledge for something that could be done today.
“Sustainability isn’t new to us, it’s part of our DNA as we’ve always tried to make the right choices for people, pets and the planet and led the way when we launched Harringtons into compostable bags back in 2008.”
Hannah Page, corporate marketing executive, said: “During the lockdowns it became clear that taking exercise with your pet really helped improve physical and mental wellbeing.
“So we wanted to give people an extra reason to get out and about, in the knowledge that each mile would fund a meal for a pet that needed support. I am delighted the challenge proved popular with so many pet parents which enabled us to reach our target of donating 1 million meals.”