Maidenhead Aquatics has announced the launch of its new click and collect service, as part of a move to “bridge the gap” between its traditional retail outlets and online business.
Customers can now use 24/7 browsing as well as access to information about store stock availability, while “being able to enjoy the benefits associated with the traditional in-store retail experience” and employee knowledge.
Its website already provides online shopping for customers, yet the group said it is “aware that many of its customers still like to research products on the website and then visit a store to make their purchase, experience the products in real life and speak to the fishkeeping experts in the store”.
It added that the latest service eliminates the risk of required items being out of stock, and therefore wasted in-store trips. The business previously received requests by its customers to make store stock information available online, which is now possible with its click and collect service.
Maidenhead Aquatics added that it recognises that buying behaviour and consumer preference has shifted over the course of the pandemic, and that it hopes that the new service will “help meet the shifting priorities of their existing customers as well as attracting new customers who may not previously have shopped with them”.
Stuart Ashley, senior partner at Maidenhead Aquatic, said: “We’re extremely excited to be able to offer our customers this new way to shop with us. Our Click and Collect facility really bridges the gap between our online and bricks and mortar stores, allowing browsers to identify exactly what’s available in our stores at any one time, along with making any purchase easy and convenient.
“Being the only specialist aquatic retailer with a nation-wide reach, means we can genuinely offer a unique service to our customers, and help to bring our business into the 21st Century.”