The Hounds Dropping Pounds weight loss group was launched on Facebook last month as a way to combat the growing crisis of overweight pets in the UK.
It comes as the PDSA estimates that over half of all pets in the UK are either overweight or obese. In addition, a survey of veterinary professionals found that most UK vets identified obesity as one of the top five welfare issues of the UK dog population.
The issue has grown “significantly” over the last two years, yet only 26% of UK dog owners can identify a possible weight issue with their pets. Burns warned that rising weight amongst dogs may set a “worrying” precedent which could make it difficult to identify what a healthy weight actually looks like.
In light of this, the Hounds Dropping Pounds group offers “free, friendly and non-judgemental” advice and support to dog owners who are concerned about the weight of their pets.
The group aims to empower pet owners by providing them with the right tools to be able to identify and take control of a potential weight issue with their dogs, while using fun incentives such as prizes for the best weight loss of the month.
It will offer weight loss resources, such as bespoke food plans and tailored dietary advice, as well as regular weigh-ins to keep dogs on track to reach their weight loss targets.
The online group will be managed by the nutrition team at Burns, who are well-known for administering advice and guidance to pet owners through a free helpline and chat feature on the Burns Pet Nutrition main website.
Burns added that it hopes the group will bring together a community of owners to share their own tips and experience on how they’ve achieved results with their own pets, offering an “extra cushion of support” for owners.