New research shows that appearance is the number one reason owners purchase flat-faced breeds, attracted by their large, round, wide-set eyes, and flat rounded faces. However, such characteristics are linked with a variety of inherited diseases.
Flat-faced dogs often suffer from lifelong respiratory, eye and skin problems, and a reduced lifespan compared with longer faced breeds.
The study, which was conducted by the RVC, in collaboration with Plymouth University, sought to find out what influences owners to purchase a flat-faced breed. Once this decision has been made, it investigated how they go about acquiring a puppy.
The study surveyed owners of the top ten most popular Kennel Club registered breeds in the UK, to compare how influences upon breed choice and purchasing processes differed between owners of flat-faced breeds and popular longer faced breeds.
Key influencing factors associated with the choice of a brachycephalic breed include:
- The size of the breed being suited to owner lifestyle as owners of flat-faced dogs were more likely to live in apartments
- The breed being perceived to be good with children and for companionship as owners of flat-faced dogs were more likely to live with children
- Owners of the breed were more likely to be younger and buying that breed for the first time – this may reflect increased media influence among younger people, with flat-faced breeds commonly used in the media and advertising
The study raised concerns over how the owners of brachycephalic dogs purchase their desired breed, with owners of flat-faced dogs:
- More likely to use puppy selling websites to find their dog
- Less likely to see either parent of their puppy
- Less likely to ask to see any health records
Recommendations from the study included identifying and promoting breeds with fewer health conditions that fit the lifestyle niches associated with flat-faced dog owners. It suggested moderating the use of flat-faced dogs in the media and educating the public regarding the consequences of breeding animals based on looks rather than health.
Dr Rowena Packer, lead author of the study and Research Fellow at RVC, said: “With their small size and baby-like features, some people cannot resist the looks of a brachycephalic dog. With growing evidence that these breeds are faced with a range of chronic and severe health conditions directly linked with their appearance, it is of huge concern that many people drawn to these breeds prioritise a dog’s looks over their long-term health and wellbeing.
“Potential puppy buyers attracted to the appearance of these breeds should seriously consider whether they are emotionally and financially prepared to take on a breed with high risks of health complications, and consider whether alternative, lower-risk breeds would better fit their lifestyle”
Co-author of the study and Associate Professor of Animal Welfare at Plymouth University, Dr Mark Farnworth, said: “Owners must be aware that as puppy-buyers, they are consumers, and their choices affect not only the health of the puppy they purchase, but also the health of the breed more widely.
“If owners do not follow recommended processes when purchasing a puppy, for example those set out in BVA AWF & RSPCA ‘Puppy Contract’, unscrupulous breeders will be kept in business, and continue to profit from the breeding and sale of unhealthy dogs. Without consumer awareness, breed health improvements are not possible and the overall health of these breeds will likely decline”.