PFMA will attend PATS for the first time

The Pet Food Manufacturers’ Association (PFMA) will be attending PATS Telford 2016, 25-26 September for the first time.

The PFMA team is taking Stand C53 to reinforce its educational messages following ‘The Truth about Pet Food’ campaign.

The organisation will be offering members of the trade the chance to win £100 worth of vouchers. To take part in the competition, simply visit the PFMA stand and take the time to complete a five-minute survey.

The organisation aims to strengthen relationships with pet retailers and find out how PFMA can best support and give them a value added service on the subject of pet nutrition.

The PFMA has 73 members and is said to represent 90 percent of the UK pet food market. Its team works closely with nutrition experts throughout the industry as well as independent experts throughout Europe and is therefore in a very strong position to give great nutrition advice.

In 2016, PFMA has focused on developing an array of generic nutrition tools and resources. The range of flyers, posters, fact sheets and other weight management tools are available online for retailers to download and share with customers. Already very popular, these online tools have helped the association win the Trade Association Forum’s ‘Digital Campaign of the Year’.

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