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Wet Food

This coverage explores the wet food segment within the UK petcare industry, focusing on its relevance to retailers, wholesalers, distributors, and supply chain operators. Pet Gazette reports on product innovations, nutritional trends, consumer preferences, and category performance, as well as developments from leading brands and emerging producers. Our coverage provides pet trade professionals with insights to inform product selection, category growth strategies, and competitive positioning in the wet pet food market.

  • May- 2018 -
    1 May
    ManufacturersEssentia

    Essentia launches clean label proteins for premium pet treats

    Global ingredients manufacturer Essentia Protein Solutions is targeting the premium pet food market with a new natural range of clean label meat-based proteins for pet food manufacturers. Essentia’s new brands are designed to deliver protein enrichment, taste enhancement, yield and texture improvements for any dog and cat food. Crucially, the…

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  • Feb- 2018 -
    27 February
    Current AffairsLifetime Achievement Award given to John Burns

    Lifetime Achievement Award given to John Burns

    Veterinary surgeon and business owner, John Burns of Burns Pet Nutrition has taken home the Lifetime Achievement Award at the Swansea Bay Business Awards. John launched Burns Pet Nutrition back in 1993 while working as a vet in practice. Believing diet to be the primary cause of many pet ailments…

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  • Dec- 2017 -
    7 December
    Current AffairsRAF dogs rewarded by pet company

    RAF dogs rewarded by pet company

    London’s Northolt RAF dogs have been rewarded by Burns Pet Nutrition with a festive feast. The 24 waggy-tailed companions work all-year round in exchange for unconditional love and food. They are tasked with crucial duties such as sniffing out explosive arms, policing and protection. The diligent dogs range from German…

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  • Sep- 2017 -
    27 September
    Current AffairsNatures Menu launches True Instinct brand

    Natures Menu launches True Instinct brand

    Manufacturer of raw food, Natures Menu, has announced the launch of an entirely new brand; True Instinct.   This latest addition to the Natures Menu portfolio, which is available to pre-order by specialist retailers, will see the company venture into the dry nutrition category for the first time, following a…

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  • 11 September
    ProductsSymply

    Canagan launches wet food pouches for cats

    Pet food brand Canagan has launched a range of wet food pouches for cats. Made with 80 percent meat or fish and an array of chelated minerals, the new range offers a complete and balanced grain-free meal for kittens, adults and senior or sterilised cats. Canagan’s easy to distribute pouches are available…

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  • 6 September
    Current AffairsNaturediet

    Naturediet welcomes new team member

    Naturediet Pet Foods has added a new team member to its sales and marketing departments. The Norfolk based pet food manufacturer has appointed Georgina Child as territory sales executive, a new role for the business that has been created to support and grow relationships with independent retailers across the north…

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  • Aug- 2017 -
    2 August
    ManufacturersVets Kitchen

    Vet’s Kitchen launches its first wet food range for dogs

    Pet food brand, Vet’s Kitchen, has launched its first line of wet food for dogs to complement its dry food range. Formulated by Vet’s Kitchen’s team of vets, veterinary nurses and nutritional advisors, alongside recent research, the new range aims to promote the long-term health and wellbeing of adult dogs.…

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  • Jun- 2017 -
    6 June
    Current AffairsNaturediet

    Naturediet expands senior management team

    Naturediet has added to its senior management team. Aaron Burton joins as head of sales and Emily Cannon as head of marketing. Aaron joins Naturediet from Burgess Pet Care where he managed National Accounts within wholesale, veterinary, and online channels. He will be responsible for managing and co-ordinating sales through…

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  • Mar- 2017 -
    29 March
    Current AffairsLittle BigPaw

    Little BigPaw launches premium complete wet food for dogs

    UK pet food brand, Little BigPaw has launched a brand new, premium complete wet food for dogs. In March 2017, the company also exhibiting for the first time at both Crufts and PATS Sandown. PATS Sandown was a busy and extremely positive couple of days for the Little BigPaw, who…

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  • 21 March
    Current AffairsForthglade, Cold Pressed

    Forthglade launches cold pressed dog food

    Forthglade has unveiled its first ever dry dog food, as well as a selection of grain free functional dog treats. The new Cold Pressed dry food for dogs provides a complete nutritionally balanced meal for dogs aged from two-plus months. The recipes are 100 percent natural. The food is gently pressed for just a few…

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