Webbox
This coverage focuses on Webbox, a UK pet food and treats brand, and its role in the pet retail and supply chain market. Pet Gazette reports on Webbox’s product launches, marketing campaigns, category expansions, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand trends, and opportunities within the competitive pet food and treats sector.
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Apr- 2024 -24 AprilManufacturers
Pets Choice expands pet trade team
Pets Choice has expanded its pet trade team with three new recruits including a head of pet and e-commerce sales. Ken Davies has joined as head of pet and e-commerce sales having previously worked as the director of area sales at LeisureGrow PetFace. He has joined as part of the…
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Jan- 2024 -30 JanuaryRetailers
Pets Choice invests £500k on new packaging
Pet food manufacturer, Pets Choice, has announced it has invested half a million pounds on new packaging amid a new campaign to generate even more awareness for its “growing” cat and dog food brand, Webbox Naturals. As part of this redesign, the product packaging now includes a “satisfaction guarantee”, promising…
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Sep- 2023 -15 SeptemberManufacturers
Webbox named official pet sponsor of Blackburn Rovers
Pet brand Webbox has announced that it has become the official pet sponsor of Blackburn Rovers F.C. The brand will take part in a host of team, match and community-focused activity alongside the football club during this partnership. Other highlights will include providing a branded kennel for the team mascot,…
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Mar- 2023 -21 MarchRetailers
Webbox ships thousands of meals to help pets in Ukraine
Pet food company Webbox has pledged to support pets impacted by the crisis in Ukraine with thousands of meals. It will be working with charity, Breaking the Chains, who continue to operate in Ukraine’s most dangerous areas to rescue animals and deliver supplies. Webbox stated that with a pet population…
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17 MarchRetailers
Webbox Pet Food partners with Puss in Boots: The Last Wish
Pet food company Webbox has teamed up with DreamWorks Animation to celebrate the release of Puss in Boots: The Last Wish. As part of the partnership Webbox produced promotional packs of cat treats, with a simple on-pack QR code that allowed people to win prizes including a holiday to Spain.…
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Feb- 2022 -17 FebruaryRetailers
Webbox hails 2021 performance
Webbox has deemed itself the “fastest” growing major pet brand in 2021, with 1 in 4 (25%) of all UK pet households purchasing a Webbox product. Webbox also said it is the “fastest” growing cat brand in the top 10 at 33% growth, and is now the “second largest” cat…
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May- 2021 -7 MayManufacturers
Pets Choice to manufacture two new pet food products
Pets Choice has announced that it will manufacture two new pet food products, Spikes Scrummy Meaty Can and Webbox Naturals Dry Puppy Food. Spike’s Scrummy Meaty Supper is the latest addition to Spike’s hedgehog food range. The 100% natural product contains no artificial flavours or colours and has no added…
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Feb- 2021 -11 FebruaryFeatures
Can premiumisation save the petcare sector from the dog house?
We’ve always been a nation of pet lovers in the UK, but never has that been made more apparent than by the pet ownership boom we saw over lockdown. Half of all households are now home to a furry, feathered, slimy or scaly friend. They’ve become even more entwined with…
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Dec- 2020 -8 DecemberCharities
Webbox supports the launch of pet-friendly hostel accreditation scheme
Pet food company Webbox has announced it is furthering its support for animal welfare charity StreetVet by providing ‘Forever Home Packages’ for individuals who manage to secure a hostel place with their pet or a permanent home. The news follows the launch of StreetVet’s first ever pet-friendly hostel for the…
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Nov- 2020 -3 NovemberIndustry News
Webbox creates ‘dog friendly’ playlist for Bonfire Night
Pet food brand, Webbox has created a playlist on Spotify to comfort dogs who may be distressed by loud noises on Bonfire Night, 5 November. Research conducted by the company has shown that playing music can act as a remedy for dogs, helping to “mask the noise and create a…
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