Webbox also said it is the “fastest” growing cat brand in the top 10 at 33% growth, and is now the “second largest” cat treats brand in the UK.
Since the start of the pandemic, pet ownership has boomed with there now being 24 million cats and dogs as pets in the UK. This has contributed to the growth of the pet market, but Webbox’s successful growth has been driven by “more than this alone.”
Webbox said its range on offer coupled with it’s “affordable” price point have proven the recipe for growth, and the brand is set to grow further in 2022.
Julie Butcher, head of marketing at Webbox, said: “We’ve seen huge success in Cat Treats, Webbox Lick-e-Lix Chicken flavour is the UK’s number one best-selling cat treat/ In fact, we currently have 7 of the top 10 cat treats in the market.
“Lifestage specific products are a key growth area for our brand, puppy and kitten friendly products are essential to cater to customers at the very first stage of pet ownership and encourage customer lifetime value. Across the category, Kitten friendly products are showing +29% growth and Puppy products +22% growth.”