Can premiumisation save the petcare sector from the dog house?

Tony Raeburn, CEO of pet food manufacturer Pets Choice, reveals how the nation’s trend of buying Covid companion animals over lockdown has helped Webbox Naturals navigate a turbulent year. He looks back on 2020 and gives his predictions for what could be in store for the sector post-pandemic

We’ve always been a nation of pet lovers in the UK, but never has that been made more apparent than by the pet ownership boom we saw over lockdown. 

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