Wagg
This coverage focuses on Wagg, a UK pet food brand offering value-driven nutrition for dogs and other pets, and its role in the pet retail and supply chain market. Pet Gazette reports on Wagg’s product launches, marketing campaigns, category expansions, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand trends, and opportunities within the competitive pet food sector.
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Aug- 2016 -5 AugustCurrent Affairs
Electronic tongue used to test pet food
A supermarket is one of the first in the UK to trial a new ‘Electronic Tongue’ in order to taste-test it’s own-brand pet food. Sainsbury’s is trialling one of only three of its kind in the UK. The Electronic Tongue uses advanced sensors that work like taste buds to measure and…
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Jun- 2016 -28 JuneCurrent Affairs
Vets hold charity dog show
Handsome hounds are being sought to take part in a charity dog show organised by a veterinary surgery in Alsager. The team at Alsager Vet Centre, part of the independently owned Willows Veterinary Group, are organising the show on July 3 from 11am to 4pm. It is the third time…
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1 JuneCurrent Affairs
Dogs watch nine hours of TV a week, says Wagg
A study by pet food manufacturer, Wagg, found that the average dog now watches more than nine hours of TV a week. 91 percent of owners admitting their pet regularly sits on the sofa and watches TV with them. A further 36 percent would go as far as describing their pets as a “TV…
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May- 2016 -27 MayCurrent Affairs
Forthglade launches full rebrand
Forthglade has unveiled a new look following a full rebrand for its wet pet foods for cats and dogs. Both complete and complementary ranges each include new and improved recipes, as well as the grain free varieties. The complementary meals have been renamed the ‘Just’ range and contain 90 percent minimum meat content.…
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12 MayCurrent Affairs
Wagg Foods invests in Gogglebox-style campaign
Wagg Foods is investing in a Gogglebox-style integrated marketing campaign to drive awareness of its pet food products, as the business continues to grow. The predominately web-based campaign focuses on Wagg’s core product offering, food for dogs. It appears alongside the launch of Wagg’s new website, aiming to drive traffic to the…
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12 MayCurrent Affairs
Wagg Foods changes its name and opens new distribution centre
Dry pet food producer, Wagg Foods, has altered its name to Inspired Pet Nutrition. The company’s managing director Richard Page, said: “Wagg is the volume market leader and Harringtons continues to be one of the fastest growing brands in dried dog food* and we will also have some exciting product launches this summer under…
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Apr- 2016 -19 AprilCurrent Affairs
Wagg Foods receives bronze accreditation from Investors in the Environment
Independent dried pet food producer Wagg Foods has received Bronze Accreditation from Investors in the Environment (iiE). The Investors in the Environment Bronze standard requires legal compliance, the accurate recording and monitoring of environmental issues and resources, setting targets to reduce environmental impact and undertaking crisis planning. “Congratulations to Wagg…
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8 AprilIndustry News
Wagg Foods is named ‘one to recognise’ by Sunday Times
Independent dried pet food producer, Wagg Foods, has been named as one of ten ‘Ones to Recognise’ in the 17th annual Sunday Times BDO Profit Track 100. The Profit Track league table, which will be published on April 10 2016, ranks Britain’s private companies with the fastest-growing profits over the past three years.…
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Dec- 2015 -22 DecemberCurrent Affairs
Dog shot in the head named PDSA Pet Survivor 2015
A miracle Staffordshire bull terrier who survived a shot to the head with a crossbow has been celebrated as PDSA Pet Survivor 2015. Three-year-old Ziggy won the coveted title after vet charity PDSA launched a search for the UK’s most incredible stories of pet survival. Late last year Ziggy was found…
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Nov- 2015 -25 NovemberCurrent Affairs
Major pet companies book their stands at PATS Sandown
PATS Sandown is gaining popularity already as the industry’s leading companies show their commitment to the exhibition on 22-23 March 2016. More than 100 firms have already secured their stand space for the Sandown event. Previous exhibitors have made sure they have re-booked early with top brands like Barking and Meowing Heads,…
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