Dry pet food producer, Wagg Foods, has altered its name to Inspired Pet Nutrition. The company’s managing director Richard Page, said: “Wagg is the volume market leader and Harringtons continues to be one of the fastest growing brands in dried dog food* and we will also have some exciting product launches this summer under the Harringtons name.
“We believe that a clearer focus on these two main brands will be achieved by having a separate identity for the overall business.”
Mr Page’s announcement took place on May 11, during the official opening of the company’s new 100,000 sq ft distribution centre and offices near to its existing facilities at Dalton Airfield in North Yorkshire.
The total cost of the site reached £7 million. It has the capacity to store around 11,500 pallets with room to add a further 5,000 spaces if required.
The investment is in addition to the £20 million the business has spent over the past five years on automating production in its existing two mills which are also on Dalton Airfield. A further £3 million is scheduled to be spent on the mills in the next two years.
Morrison’s supermarkets CEO David Potts performed the opening ceremony along with Mr Page.
Mr Page told guests: “Our aim still remains the production of the highest quality pet food products at a competitive price through constant improvement in manufacturing processes and product innovation. This investment will further increase efficiency as the new site significantly boosts our stock holding capacity so longer production runs are possible. Therefore equipment downtime associated with changing over product lines is reduced along with the associated packaging waste.”
*Nielsen 52weeks to 26th March 2016