Wagg Foods is investing in a Gogglebox-style integrated marketing campaign to drive awareness of its pet food products, as the business continues to grow.
The predominately web-based campaign focuses on Wagg’s core product offering, food for dogs. It appears alongside the launch of Wagg’s new website, aiming to drive traffic to the site and encourage sign ups to the customer database.
The campaign hope to attract attention with Dogglebox, a parody of a Channel 4 TV show. Dogglebox, which will launch on Wagg’s Facebook page and on YouTube on May 12, is believed to be the first reality show with the cast made up entirely of dogs.
Dan Reeves, marketing manager at Wagg Foods said: “This campaign has been devised to show our consumers more of our brand’s personality and really celebrate what it means to be a dog owner.
“We think that Dogglebox is the perfect way to launch our new website, invite consumers into our world and grab their attention. It is a fun, quirky piece of content which will appeal to dog owners and other animal lovers alike. I hope current and new fans of the brand will enjoy watching Dogglebox as much as we enjoyed making it!”
Rhe launch of Dogglebox and the website will be supported by a fully integrated PR, social media and digital campaign, including the launch of a brand new eCRM programme, to encourage and reward consumer loyalty.
To view Dogglebox and find out more about Wagg’s campaign, visit www.facebook.com/waggfood.