Wagg
This coverage focuses on Wagg, a UK pet food brand offering value-driven nutrition for dogs and other pets, and its role in the pet retail and supply chain market. Pet Gazette reports on Wagg’s product launches, marketing campaigns, category expansions, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand trends, and opportunities within the competitive pet food sector.
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Apr- 2021 -27 AprilPet Owners
Hilton launches Bone Appétit menu for dogs
Hilton has unveiled ‘Bone Appétit’, a new bespoke menu for dogs, which will be available to guests and their pets across 32 of its pet friendly hotels in the UK and Ireland from 17 May. The menu was developed together with veterinary nutrition experts and approved by DogFriendly, who provide…
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6 AprilTrade Organisations
Postman Pooch donates Easter treats to Dogs Trust
Ahead of the Easter weekend, Postman Pooch delivered 45 dog-friendly Easter eggs to Dogs Trust’s branch in Manchester. Founded in 2018 by Kyle Lovett-Blackwell and Ben Millar, Postman Pooch offers gifts, treats, and toys for dogs. On why he donated to Dogs Trust, Millar said: “When we launched Postman Pooch,…
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Mar- 2021 -23 MarchBusiness
K9 Nation and Waggel reveal partnership deal
K9 Nation, an online community for dog owners and dog-friendly businesses, and Waggel, a new dog insurance provider, have announced a new partnership that will see them work together to support each other’s communities and “modernise” the dog industry. As well as providing educational information and content, the brands plan…
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Jan- 2021 -27 JanuaryRetailers
Nadia Rabin launches the Waggy Caddy
Nadia Raibin, founder of Mass Movements an entertainment production company, has entered the pet retail industry -launching ‘Waggy Caddy’ a kit for active dogs who “like to be out and about”. The bag is designed to carry “everything you need for your dog” and includes a water bottle, wipes, blanket,…
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Nov- 2020 -4 NovemberManufacturers
Wagg enhances food range offering
Dog food manufacturer Wagg announced it has undergone “the most comprehensive refresh” since its launch in 1986. According to the manufacturer, its new and improved range has been “significantly enhanced”, with meat ingredients now forming the largest content at 28%. Following the move, the brand now claims to have 80%…
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Aug- 2020 -20 AugustRetailers
Dog walker starts online pet business
A dog walker from Stoke-on-Trent has launched her own online pet business after her previous business was temporarily shut down following lockdown. Lydia Ruth, who previously started Happy Waggers and Sleepy Whiskers last year, told Stoke Sentinel she has now opened her new pet product business entitled Eco Pet Parcel. …
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3 AugustManufacturers
Burns Pet Nutrition partners with Dog Furiendly
Burns Pet Nutrition has partnered with Cwmbran-based pet travel platform Dog Furiendly as its official dog food partner and sponsor for the year. The one year partnership will see the two companies working together to arrange communal walks and virtual meet-ups amid the Covid-19 pandemic. Dog Furiendly said as part…
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Jul- 2020 -6 JulyTips
How to Help Your Dog Deal With Pandemic
The pandemic has seen most of us more at home, with more time spent with our pets. Dogs are always so much happier when their masters are at home. This particular dog even sprained its tail from the sheer joy of spending more time with its owner. While it is…
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May- 2020 -15 MayIndustry News
Covéa Insurance partners with FirstVet
Covéa Insurance has announced a new partnership with FirstVet, a startup that provides pet owners with on-demand video consultations with local, qualified veterinarians. Customers of the insurance group will now be able to receive free video vet appointments through an app whilst the lockdown continues. Once a customer has downloaded…
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11 MayBusiness
Inspired Pet Nutrition turnover rises
Inspired Pet Nutrition has revealed that its turnover rose to almost £100m in its latest annual results, following a £60m investment in the business. The Welsh company filed accounts revealing a turnover of £96.3m in the year ended 30 June 2019, up 3.4% against the year prior. It comes as…
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