Business

K9 Nation and Waggel reveal partnership deal

As well as providing educational information and content, the brands plan to jointly deliver campaigns and events, including the second annual K9 CleanUp event

K9 Nation, an online community for dog owners and dog-friendly businesses, and Waggel, a new dog insurance provider, have announced a new partnership that will see them work together to support each other’s communities and “modernise” the dog industry.

As well as providing educational information and content, the brands plan to deliver campaigns and events, including the second annual K9 CleanUp event due to take place on August Bank Holiday weekend. 

K9 Nation brings together a community of dog owners and dog-friendly business owners through an app and marketplace. It aims to connect dog owners to businesses, services, and products, and also offers community curated walks, articles, and “access to a supportive network”. 

Meanwhile, pet insurance group Waggel said it has “flipped the pet insurance industry on its head” by “cutting out confusing jargon” and “making the process quick and simple to empower the new generation of pet owners”. 

Becky Baker, K9 Nation’s Founder, said: “We’re really excited to be partnering with Waggel. As two relatively new players in our respective markets, our business values really align. 

“We’re both committed to taking a holistic approach to the welfare of dogs and their owners, and want to ensure that people have the tools they need to get the very most out of their relationship with their dog.”

Jordan Dargue, K9 Nation’s CCO, added: “Waggel have digitised the insurance process, from getting your quote to being able to upload your claim online in just three simple steps. This supports our aim to help modernise the dog industry and give dog owners the same enjoyable tech experience  they have come to aspect in other aspects of their lives.” 

K9 Nation is currently launching on a second round of investment, so that it can continue to grow and scale its offering with more features in the app, as well as a “significant” marketing budget to raise awareness among the dog owner community. 

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