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The Innocent Pet

  • May- 2025 -
    9 May
    RetailersThe Innocent Hound releases seasonal treat range all year round

    The Innocent Hound releases seasonal treat range all year round

    The Innocent Hound has announced that it will be selling three of its popular seasonal treats all year round. The range of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and…

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  • Aug- 2021 -
    6 August
    ManufacturersThe Innocent Pet extends air-dried dog food range

    The Innocent Pet extends air-dried dog food range

    The Innocent Pet, a Yorkshire-based pet food manufacturer, has extended its air-dried dog food range with three new single protein recipes. Its complete food range now includes seven grain free, single protein recipes for dogs – each including human-grade British meat or MSC sourced fish, selected fruit, vegetables, and herbs,…

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  • Jan- 2021 -
    27 January
    BusinessThe Innocent Pet to reduce trade orders

    The Innocent Pet to reduce trade orders

    The Innocent Pet has announced it will be reducing its trade orders in order to better support its retail customers across the UK throughout the latest lockdown. The company which was founded in 2013, is a family run business, based in Thorp Arch, West Yorkshire run by Chloe Heaton, and…

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  • Nov- 2020 -
    20 November
    AppointmentThe Innocent Pet expands team

    The Innocent Pet expands team

    Luxury pet treat manufacturer The Innocent Pet has expanded its team with the appointment of sales executive Ben Ragg. In his new role, Ragg will oversee the sales and account management for stockists of the Innocent brand. Managing Director Chloe Heaton said: “As demand for our products continues to grow,…

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  • Oct- 2020 -
    23 October
    ManufacturersThe Innocent Pet launches Christmas dog treat range

    The Innocent Pet launches Christmas dog treat range

    The Innocent Pet has launched “The Great Christmas Bake-Off”, its new range of dog treats ahead of the festive season. The Yorkshire-based luxury pet food manufacturer, known for its ‘Birthday Cake Mix’, has created two new dog products; including a grain-free DIY Christmas Cake Mix made with British turkey. Innocent’s…

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  • Aug- 2020 -
    7 August
    ManufacturersThe Innocent Pet launches Christmas range

    The Innocent Pet launches Christmas range

    Pet treat company The Innocent Pet has launched its christmas treat range. The two treat products focus around festive flavours, both using turkey and cranberries within their recipes.  The ‘Christmas Cake Mix’ combines air-dried British turkey and cranberries with a grain-free flour blend to produce a delicious dog-friendly bake.  The…

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  • Jul- 2020 -
    21 July
    RetailersPeach and Pooch to launch first ever shop

    Peach and Pooch to launch first ever shop

    An independent pet accessory brand is set to open its first shop in Harrogate later this month.  Peach and Pooch creates a range of pet products, with each piece designed and handmade by local resident, Emily Ong, who makes all products from her home studio in Harrogate. Ong creates a…

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  • Jun- 2020 -
    2 June
    ManufacturersThe Innocent Pet Care Company launches two new recipes

    The Innocent Pet Care Company launches two new recipes

    Pet treat manufacturer The Innocent Pet Care Company has launched two new recipes to its air-dried complete dog food range. Voted Best New Dog Food Products at PATS last year for the British Lamb Casserole, the air-dried food range has gone from strength to strength with retailers from the UK,…

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  • Jul- 2019 -
    2 July
    ManufacturersThe Innocent Pet launches Christmas line

    The Innocent Pet launches Christmas line

    Pet treat company, The Innocent Pet, has launched two new festive dog treat products to its Christmas range, which is available for pre-order. The Christmas Cake Mix combines air-dried British turkey and cranberries with a grain free flour blend and produces the ultimate dog-friendly festive bake. The kit consists of…

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  • Mar- 2018 -
    5 March
    ProductsInnocent rebrands small animal treats

    Innocent rebrands small animal treats

    Following its launch The Innocent Pet Care Company has moved their popular rabbit and guineas pig treats into newly designed, resealable pouches. The two products, Fragrant Herb Nibbles (for rabbits) and Herb Garden Nibbles (for guineas), will shortly be available from all national wholesalers. Made in Yorkshire, the air-dried nibbles are…

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