In his new role, Ragg will oversee the sales and account management for stockists of the Innocent brand.
Ragg noted that his Working Cocker Spaniel, Eddy, “helped him to understand both sides of the pet industry; from a company perspective and also as a dog owner himself”.
He added: “I’m excited to be joining a business that’s making big steps in the pet world. I really believe in what we choose to feed our pets matters, and Eddy has definitely enjoyed me being part of a new team that makes treats as good as these! Venison sausages are the winner in our house.”