Its complete food range now includes seven grain free, single protein recipes for dogs – each including human-grade British meat or MSC sourced fish, selected fruit, vegetables, and herbs, as well as the inclusion of prebiotic chicory root to “maintain good gut health”.
The air-dried complete dog food range is suitable for both adult dogs and puppies from eight weeks. In addition, the packaging is 100% recyclable and includes resealable pouches, keeping meals “fresh for up to eight weeks once opened”.
Chloe Heaton, founder of The Innocent Pet, said: “We have been overwhelmed with the support from customers wanting to feed their dogs with this new format of food. Our bespoke air-drying system doesn’t expose the food to high temperatures, so nutrients from the raw ingredients are maintained.
“We also use quality British meat which is something that more consumers are looking for in their pet’s food these days.”