Tails.com

This coverage focuses on Tails.com, a major player in the UK pet food market known for its personalised nutrition and direct-to-consumer model. Pet Gazette reports on Tails.com’s product innovations, marketing strategies, retail partnerships, and market growth, as well as its influence on consumer trends in pet nutrition. Our coverage provides pet trade professionals with insights into brand positioning, competitive strategy, and opportunities within the evolving pet food sector.

Jun- 2021 -

25 June

Manufacturers

Tails.com expands ‘carefully selected’ treat range

Tails.com has announced that it is expanding its range of treats, with the latest additions to include Superfood Bites, new Cold-Pressed Duck Rewards and the popular Whimzees Alligator and Rice Bone occupiers. Superfood Bites are “indulgent, meaty treats” made with nutrient-dense superfood ingredients like beetroot, nettle and cranberry. They are…
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Nov- 2020 -

17 November

Features

The rise of D2C in pet care – How are brands adjusting to a new marketplace?

As lockdown restrictions have influenced major consumer behaviour changes, especially when it comes to shopping habits, it’s no surprise that brands across a variety of sectors have been tapping into D2C offerings as they present an easier, safer and more reliable option of purchasing. The pet care industry is no…
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Oct- 2020 -

30 October

Awards

PIF announces date for virtual awards

The Pet Industry Federation Awards 2020 will take place on 9 November as a virtual presentation, the Pet Industry Federation has announced. The ceremony is being held virtually this year in light of continued restrictions on large-scale events, as well as the local lockdowns currently in place. Organised by the…
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28 October

Business

KatKin secures £4.5m to promote cat nutrition

KatKin has secured £4.5m to encourage healthy nutrition in cats, following seed funding secured by Octopus Ventures. The pet-tech company was founded by Brett and Nikki O’Farrell in 2019, and aims to create the “healthiest cat food in the world”, with a 95% fresh, real meat content and zero fillers…
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Aug- 2020 -

5 August

Features

Barking up the right tree

Prior to COVID-19 completely changing the way we, as consumers behave, the pet industry was leading in terms of innovation, cross-sector development and retail growth. One of the industry leaders, Pets at Home, reported record sales for year ending 26th March 2020, exceeding the £1bn mark. Pet food brands large…
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Jul- 2020 -

14 July

Manufacturers

TV vet Joe Inglis launches VetChef

TV Vet Joe Inglis has launched his own homemade dog food platform, VetChef. VetChef is to help owners feed their pets a diet of all-fresh, natural produce through a “bespoke recipe” plan tailored to each individual animal’s needs. Inglis said he believes home-prepared foods are “best for your pets”, after…
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Jun- 2020 -

24 June

Industry News

Pet e-commerce site expands overseas

Tails.com has announced that it has expanded into Europe, and is now live for customers in Sweden, the Netherlands, Denmark, Belgium, Austria and Ireland. The UK group said that international growth was a “significant focus” for the pet food service, after it first expanded into France in 2019 and launched…
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Oct- 2019 -

22 October

Features

M&A trends in pet care

Petcare is one of the fastest growing areas of the consumer sector. Globally it’s a £100bn market, with the UK petcare sector now valued at close to £6bn. Market growth is driven by sector-specific factors as well as reflecting broader consumer trends. The growing fashion to treat pets as family…
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Sep- 2019 -

25 September

Pet Owners

Tails.com launches new Chicken Biscuits

Tails.com has expanded its grain-free hand-baked treats range with the launch of Chicken Biscuits. Hand-baked in small batches in Wales, Chicken Biscuits with sweet potato and turmeric are designed to provide a “delicious” mix of protein and vitamins for dogs. The new treat will complement the existing range which includes…
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Jun- 2019 -

20 June

Charities

Pet industry celebrates Bring Your Dog to Work Day

Bring Your Dog to Work Day has been embraced by the industry, since its launch in 2014 by pet care brand HOWND. Here is how the industry its celebrating this year. Pet food manufacturer Fish4Dogs are among many sponsors for the yearly event, and are already a dog friendly office,…
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