Sheba

Mars Petcare launches ‘Dream Sixteen’ range to support convenience stores

Mars Petcare has announced the launch of Dream Sixteen, a “reinvigorated range of must-stocks” that is set to help convenience retailers capitalise on the recent growth in petcare, as well as the increased footfall the convenience sector has seen during the pandemic.  The range will include three new price-marked packs…

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Mars Petcare expands seasonal range to drive festive sales

Mars Petcare has introduced a selection of new products to its seasonal range in a bid to drive festive sales this Christmas.  Launched this month, the new additions will span three of its brands, Pedigree, Sheba and Dreamies. “Festive” main meals will now be available from Pedigree and Sheba for…

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Mars Petcare launches Sheba Craft Collection

Mars Petcare has announced the launch of Sheba Craft Collection, a new premium product combining carefully selected ingredients and a new texture sensation for cats. Sheba Craft Collection taps into the growing trend towards ‘humanisation’ and consumer demand for more natural-looking and luxury choices at mealtimes. The unique texture of…

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AQUARIAN® celebrates 40 years

    Mars Petcare is celebrating 40 years commitment to AQUARIAN® this year. AQUARIAN® was founded by John Mars in 1976. His aim was to develop “a food that is superior to all others on the market, proven by laboratory controlled trials.” This vision remains today, with regular research taking place at Mars’…

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Sheba launches new soup for cats

  Mars Petcare has launched Sheba Classic Soups, a new complementary meal for cats. Sheba Soups is a broth carefully prepared using 100 percent real fish, chicken and seafood – a luxury, premium treat for cats, which offers variety outside of their everyday meals. It comes in a core range of flavours, with a taste…

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Mars Petcare partners with Tesco for charity fundraiser

Mars UK has chosen to partner with supermarket chain, Tesco, for National Pet Month 2016. Mars Petcare UK has decided to team up with the retail giant to raise money for a number of animal charities. Working with the Association of Dogs and Cats Homes (ADCH), the two companies have arranged a joint in-store and online…

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Desperate Housewife is Sheba’s first celebrity ambassador

Sheba’s first celebrity ambassador, Eva Longoria, will star in the cat food brand’s new £3.3 million advertising campaign when it goes live in August. Entitled ‘Follow Your Passion’, the campaign focuses on celebrating and fuelling the passions of cat lovers everywhere through a combination of television adverts, in-store promotional activity…

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Desperate Housewife is Sheba’s first celebrity ambassador

Sheba’s first celebrity ambassador, Eva Longoria, will star in the cat food brand’s new £3.3 million advertising campaign when it goes live in August. Entitled ‘Follow Your Passion’, the campaign focuses on celebrating and fuelling the passions of cat lovers everywhere through a combination of television adverts, in-store promotional activity…

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