Sheba

Mar- 2024 -

14 March

Mars Pet Nutrition appoints new global chief growth officer

Mars Incorporated has announced that Natalia Ball has been appointed as global chief growth officer of Pet Nutrition effective 1 April. Ball will lead the growth agenda of beloved global brands including Pedigree, IAMS, Cesar, Whiskas, Sheba, Temptations, Nutro and Greenies. Ball brings over 20 years of experience as a…

Jul- 2023 -

5 July

Features

How pet brands can continue to raise the standards in their branding

With 57% of the UK population claiming to own a pet, the pet food category has never been as buoyant or diverse as it is currently. Not only is it huge in monetary value and considered relatively recession proof, as we would rather economise on our own grocery needs than…

May- 2023 -

24 May

Business

Mars Pet Nutrition announces two appointments

Mars Pet Nutrition has announced the appointments of Helen Warren-Piper as global vice president, strategic initiatives and Melodie Nye as chief growth officer for Europe. Warren-Piper was formerly the company’s chief growth officer for Europe and prior to that was general manager of the UK Pet Nutrition business. She will…

Jun- 2022 -

17 June

Industry News

Mars Inc announces new global president

Mars Inc has announced that Ikdeep Singh has been named as the new global president for its Pet Nutrition business. The role also sees Singh become a member of Mars Petcare’s global leadership team. Singh will be responsible for some of the world’s largest pet food brands including Pedigree, Whiskas,…

Feb- 2022 -

15 February

Features

Sustainability initiatives: we must act now

Why is it important to support global sustainability projects? Supporting sustainability projects has always been important to us at Mars Petcare, we have worked on coral reef restoration for the past 18 years and more recently set up our Sustainable in a Generation Plan in 2017 to ensure that Mars…

Jan- 2022 -

31 January

Mars Petcare invests £1.25m in Hope Reef campaign

Mars Petcare is marking the launch of its latest ‘Sheba Hope Reef’ campaign with a £1.25m investment in in-store and online support across all channels to raise maximum awareness. It revealed the new programme supports its global ambition of restoring 185,000 metres squared of coral reef by 2029. The retailer…

Dec- 2021 -

14 December

Retailers

Mars Petcare to deploy new wet pet food packaging format

Mars Petcare will deploy a new wet pet food packaging which is made from recycled materials. Cat food brand Sheba will be the first to have the updated packaging formats available in Europe in 2022 as part of Mars Petcare’s efforts to offer more sustainable choices. The move comes in…

Apr- 2021 -

23 April

Manufacturers

Sheba welcomes ‘strong year’ for Fine Flakes in Gravy range

Mars Petcare has welcomed its premium cat food brand Sheba’s performance after a “strong” first year for its latest product launch, the Sheba Fine Flakes in Gravy range. The three-strong Sheba Fine Flakes in Gravy range – Succulent, Poultry and Fish Selection – delivered £2.5m retail sales value in 2020.…

8 April

Business

56% of pet owners have purchased premium pet food in lockdown

Over half of pet owners in the UK have purchased premium pet food or products over lockdown, according to online research carried out by Product of the Year. Some 56% consumers in the poller’s online survey said they have bought more gourmet food for their pets in the last three…

Feb- 2021 -

10 February

Products

Two pet brands win Product of the Year awards

Two pet brands have won Product of the Year awards, with Vanish Oxi Action Urine Destroyer Pet Expert and Sheba Fine Flakes in Gravy both taking home awards for innovation within their categories. Product of the Year is the UK’s largest independent survey into product innovation and has run for…