Purina

Is the pet food market experiencing a powershift?

As the top three pet food manufacturers lose market share, we ask are independent manufacturers the future of the industry?…

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European pet food market value to rise to £21.4bn

New market research has shown that the value of the European pet food market will grow to £21.4bn by 2021.…

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Half of dog owners say their pet stops them feeling lonely

New research has found that half of dog owners believe their pet makes them feel less lonely. The research carried…

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Purina launches ‘world’s first’ pet-friendly domestic violence shelter

Purina has partnered with US domestic violence shelter provider Urban Resource Institute (URI) to launch the world’s first entirely pet…

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Top three pet food manufacturers urged to watch their tails

The world’s largest pet food manufacturers, Purina, Royal Canin and Hill’s are under threat from smaller brands, according to new…

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Purina Petcare acquires majority stake in Tails.com

Nestlé Purina PetCare has acquired a majority stake in Tails.com, a direct-to-consumer, tailor-made dog nutrition business based in the UK. Launched…

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Purina launches initiative to support pet business start ups

Petcare business Nestle Purina has launched its initiative BetterwithPets, which will give innovators across Europe the chance to win a…

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Kennel Club announces Purina as its new partner

The Kennel Club has announced a new three-year nutritional partnership with Purina PetCare.   As part of this partnership, the…

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‘Pets could save humans in the tech revolution’, claims futurologist

As technology advances at a faster pace than ever before, our humanity could be at risk as our relationship with…

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New packaging design announced for GOURMET™

GOURMET™ has unveiled its new packaging design to enhance brand premiumisation. Figures reveal an increased focus on premiumisation, with the…

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