Pure Pet Food

Pure Pet Food secures £15m investment from Felix Capital

Pure Pet Food, which provides personalised dog food delivered to customers’ doors, has completed a major £15m investment round led by Felix Capital and including Mercia Ventures. The latest investment will support the further expansion of the Yorkshire-based business following a period of rapid growth. Pure Pet Food was founded…

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Pure Pet Food appoints new CEO

Pet nutrition business Pure Pet Food has appointed Roz Cuschieri to the role of CEO. Prior to this role, Cuschieri worked five years as CEO of Genius Foods and 12 years as commercial director of bakery firm Warburtons. During her time at Genius Foods she led the company through a…

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Pure Pet Food launches first renal recipe range

Pure Pet Food has launched two new recipes to its pet food range aimed at dogs with renal and kidney issues. These recipes are formulated by an in-house nutritionist and aimed at helping the hundreds and thousands of dogs that are affected by these conditions. Customers can try the range…

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Denzel’s founders named Animal Food Entrepreneur of the Year

The founders of healthy dog snack brand Denzel’s, James Lacy and Nathan Perry, have received the Animal Food Entrepreneur of the Year 2022 award at the Food and Drink Heroes awards. Recipients of the award also include Mark Scott and Tony Ottley of Bella and Duke, Mathew Cockroft and Daniel…

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Pure Pet Food expands offering

Natural pet food group, Pure Pet Food, announced it has expanded its offering through a newly-launched line of healthy dog treats. All treats are made with natural, human-grade ingredients, and the brand notes the latest line is ideal to use in training. In addition, the treats are free from preservatives…

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Pure Pet Food seeks to tackle dog obesity

Pure Pet Food has announced it will “revitalise” its brand in response to rising levels of dog obesity, with a new website algorithm aimed at giving pet owners nutritional guidance.  The Yorkshire-based pet food company said it has introduced a new “personalisation-based Model” to its site to provide better health…

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Pet industry celebrates Bring Your Dog to Work Day

Bring Your Dog to Work Day has been embraced by the industry, since its launch in 2014 by pet care brand HOWND. Here is how the industry its celebrating this year. Pet food manufacturer Fish4Dogs are among many sponsors for the yearly event, and are already a dog friendly office,…

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Pure Pet Food receives £2m to ‘change pet food for the better’

Pure Pet Food, manufacturer of dehydrated and freeze dried pet food, has secured a £2m investment from NVM Private Equity (NVM) to accelerate its plans to make healthy choices for pet owners easy and accessible. The Yorkshire-based company formed by childhood friends Mathew Cockroft and Daniel Valdur Eha has quickly…

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