Pure Pet Food receives £2m to ‘change pet food for the better’

Pure Pet Food, manufacturer of dehydrated and freeze dried pet food, has secured a £2m investment from NVM Private Equity (NVM) to accelerate its plans to make healthy choices for pet owners easy and accessible.

The Yorkshire-based company formed by childhood friends Mathew Cockroft and Daniel Valdur Eha has quickly grown from a tiny business which started life in Valdur Eha’s kitchen, to a brand that is now sold around the world and in major retailers such as Pets at Home.

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