All treats are made with natural, human-grade ingredients, and the brand notes the latest line is ideal to use in training. In addition, the treats are free from preservatives and additives.
The treats can be added to owner’s subscription plans with Pure Pet Food too, which offers fully-tailored feeding plans to best suit the needs of individual pets.
Co-founder Daniel Valdur Eha said: “Owners tell us their dog’s age, weight, ailments and allergies, we then personalise the dog’s nutrition plan, which includes recommending the best treats.”
Mathew Cockroft, a co-founder alongside Valdur Eha, said: “Our mission is to improve the lives of pets for the better, and our range of natural treats offers another way for us to do this.
“As we invest in our own health and wellbeing, it makes sense that we would also invest in our pets’ health too, after all, they’re a member of our family.”
The company, headquartered in West Yorkshire, manufactures all products in its own human-grade food facility.