Petcare
Petcare is the core of the UK pet industry, encompassing everything from nutrition and grooming to health, hygiene, and wellness products. Pet Gazette’s coverage of the petcare sector focuses on new product development, brand strategies, retail performance, and wholesale trends across multiple categories. We report on innovations in supplements, dental care, flea and worming treatments, grooming lines, and wellness-focused SKUs — along with insights into consumer preferences, compliance, and stockist relationships. Whether you’re a retailer, distributor, or supplier, this tag delivers commercial intelligence on the evolving petcare marketplace.
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Feb- 2022 -15 FebruaryFeatures
Sustainability initiatives: we must act now
Why is it important to support global sustainability projects? Supporting sustainability projects has always been important to us at Mars Petcare, we have worked on coral reef restoration for the past 18 years and more recently set up our Sustainable in a Generation Plan in 2017 to ensure that Mars…
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7 FebruaryAwards
Mars Petcare celebrates Product of the Year 2022 award wins
Mars Petcare announced it led the number of pet wins at the Product of the Year 2022 Awards, one of the surveys of product innovation in the UK, winning within both the ‘cat’ and ‘dog’ food and treats categories. Now in its 18 year, the Product of the Year Awards…
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1 FebruaryIndustry News
Biomega names new chief commercial officer
Biomega, a European biosciences company who develops and delivers ingredients to the global nutrition and petcare industries, has appointed Silke Middendorf to chief commercial officer. In what the company calls the “next significant commercial step forward for the business”, Middendorf will be responsible for leading the marketing and sales strategies…
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Jan- 2022 -31 JanuaryLatest News
Mars Petcare invests £1.25m in Hope Reef campaign
Mars Petcare is marking the launch of its latest ‘Sheba Hope Reef’ campaign with a £1.25m investment in in-store and online support across all channels to raise maximum awareness. It revealed the new programme supports its global ambition of restoring 185,000 metres squared of coral reef by 2029. The retailer…
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10 JanuaryBusiness
Pet professionals urged to gain microchipping qualifications
Professionals in the petcare industry are being urged to gain their qualifications in microchipping and add this to their list of services, as new rules are set to see a surge in demand for the procedure. It comes as the government recently announced that every kitten must be microchipped before…
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Dec- 2021 -15 DecemberManufacturers
Mars Petcare launches festive range
Mars Petcare has announced the launch of a new festive range that features a variety of seasonal treats for dogs and cats, from brands including Pedigree and Dreamies. Pedigree’s festive range of Pedigree Christmas Schmackos and Pedigree Jumbone Turkey chews and gifts are available to purchase, for example. Meanwhile, Dreamies…
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14 DecemberRetailers
Mars Petcare to deploy new wet pet food packaging format
Mars Petcare will deploy a new wet pet food packaging which is made from recycled materials. Cat food brand Sheba will be the first to have the updated packaging formats available in Europe in 2022 as part of Mars Petcare’s efforts to offer more sustainable choices. The move comes in…
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1 DecemberFeatures
Online marketplaces: the biggest opportunity to grow as a petcare brand
From veterinary consultations to pet food sales, the petcare sector is going digital. And with the UK buying 3.2 million pets during the pandemic, that’s just going to increase. At the same time, the market is getting ever more saturated and it’s harder than ever to gain clout as a…
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Nov- 2021 -26 NovemberManufacturers
Hownd partners with Forest Green Rovers
Plant-based vegan pet food and petcare brand, Hownd, has unveiled a new partnership with Forest Green Rovers, which is known as the “world’s greenest football club”. The partnership will see both groups promote the benefits of plant-based options for pets through the use of LED advertising on matchdays as well…
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24 NovemberRetailing
Petcare sales increase by £45m amid pet ownership boom
Total sales of pet food and litter have reportedly soared by 10.8%, equating to a rise of £45m, as pet ownership surged this year following the pandemic. According to the latest ‘State of the Pet Nation’ report by Mars Petcare, this rise in ownership has led to a “rocketing demand”…
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