Petcare
Petcare is the core of the UK pet industry, encompassing everything from nutrition and grooming to health, hygiene, and wellness products. Pet Gazette’s coverage of the petcare sector focuses on new product development, brand strategies, retail performance, and wholesale trends across multiple categories. We report on innovations in supplements, dental care, flea and worming treatments, grooming lines, and wellness-focused SKUs — along with insights into consumer preferences, compliance, and stockist relationships. Whether you’re a retailer, distributor, or supplier, this tag delivers commercial intelligence on the evolving petcare marketplace.
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Feb- 2021 -22 FebruaryRetailers
Purina calls for Unleashed accelerator programme applicants 2021
Purina is calling for applicants for its 2021 Unleashed accelerator programme which provides professional support and a financial boost of approximately £40,000 to up to six winning start-ups from across Europe. The Unleashed programme, powered by the Purina Accelerator Lab, facilitates collaboration between industry experts and pet tech entrepreneurs to…
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11 FebruaryFeatures
Can premiumisation save the petcare sector from the dog house?
We’ve always been a nation of pet lovers in the UK, but never has that been made more apparent than by the pet ownership boom we saw over lockdown. Half of all households are now home to a furry, feathered, slimy or scaly friend. They’ve become even more entwined with…
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3 FebruaryManufacturers
Mars Petcare launches ‘Dream Sixteen’ range to support convenience stores
Mars Petcare has announced the launch of Dream Sixteen, a “reinvigorated range of must-stocks” that is set to help convenience retailers capitalise on the recent growth in petcare, as well as the increased footfall the convenience sector has seen during the pandemic. The range will include three new price-marked packs…
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Jan- 2021 -27 JanuaryVeterinary
IVC Evidensia preps for float amid petcare ‘boom’
IVC Evidensia is reportedly preparing to unveil a London float, as the growing petcare market has continued to bolster the business and attract “booming” investor demand, according to Sky News. The London float is expected to launch in March, and will reportedly value the group at up to £10bn. It…
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18 JanuaryManufacturers
Mars Pet Care recalls dog food products
Mars Pet Care has recalled a range of UK dog food products after it was discovered they contain high levels of vitamin D. The products which have been recalled include its Chappie Complete Chicken and Wholegrain Dry Dog Food, Pedigree Mixer Adult Dry Dog Original and its Adult Complete Dry…
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Dec- 2020 -16 DecemberAppointment
Interpet appoints international sales manager
UK pet and aquatics business Interpet has appointed Lester Bunce as its international sales manager to help meet “ongoing demand” for its product. Bunce, who will be working on sales outside the UK, has more than 28 years of experience in the pet industry, historically with Interpet and most recently…
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1 DecemberBusiness
True Instinct rebrands as Nature’s Variety
True Instinct has announced that it is set to rebrand as Nature’s Variety. The relaunch follows the purchase of the Natures Menu portfolio by Spanish dry pet food group Affinity Petcare earlier this year, and will see the Nature’s Variety range aligned with its European counterparts. Nature’s Variety said its…
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Nov- 2020 -26 NovemberManufacturers
Project Blu secures deal with Metamorphosis
Eco pet product start-up Project Blu has secured a multi-million-pound deal with San Diego-based Metamorphosis, a venture capital firm that aims to accelerate businesses in the pet industry. The deal will see Metamorphosis take an equity stake in Project Blu, which was founded in 2019 by Geryn Evans. The company…
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11 NovemberBusiness
Edgard & Cooper secures £16.5m investment
Edgard & Cooper has secured a £16.5m investment and intends to use the funding to support its expansion. The company, which manufacturers sustainable pet food, has expanded over the last two years after launching in Belgium and is now available in 13 additional countries and online. The pet brand received…
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10 NovemberCharities
Sure Petcare and Wood Green celebrate partnership milestone
Pet tech company Sure Petcare is celebrating its five-year partnership with animal charity Wood Green. According to the charity, the smart pet product specialist has made “immeasurable differences” to cats in need through the provision of technology, sponsoring and fitting a summerhouse and running a successful affiliate scheme. Sure Petcare’s…
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