Petcare

True Instinct rebrands as Nature’s Variety

True Instinct has announced that it is set to rebrand as Nature’s Variety. The relaunch follows the purchase of the…

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Project Blu secures deal with Metamorphosis

Eco pet product start-up Project Blu has secured a multi-million-pound deal with San Diego-based Metamorphosis, a venture capital firm that…

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Edgard & Cooper secures £16.5m investment

Edgard & Cooper has secured a £16.5m investment and intends to use the funding to support its expansion. The company,…

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Sure Petcare and Wood Green celebrate partnership milestone

Pet tech company Sure Petcare is celebrating its five-year partnership with animal charity Wood Green.  According to the charity, the…

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Purina launches pet food with plant and insect proteins

Nestlé Purina has announced the launch of pet food that builds on alternative proteins to “make better use of the…

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Nestlé Purina PetCare names CEO

Nestlé Purina PetCare has announced that Joseph R. Sivewright will transition from his position as CEO of Nestlé Purina PetCare…

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Luxury pet business launches in Belfast

The owners of a new business selling luxury gifts for pets have opened in Belfast, after it saw online sales…

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Sniffe and Likkit launches new pet care line

Sniffe and Likkit has launched a dog grooming range which aims to “capitalise on the on-going humanisation of pets.” The…

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Lily’s Kitchen launches new Halloween range

Lily’s Kitchen has launched a new Halloween edition flavour to its line of dog foods. The latest flavour “Halloween Beef…

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Mars Petcare expands seasonal range to drive festive sales

Mars Petcare has introduced a selection of new products to its seasonal range in a bid to drive festive sales…

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