Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Feb- 2019 -27 FebruaryBusiness
Pets Choice acquires competitor Rufus Foods
Pet food manufacturer, Pets Choice, has made its first acquisition of 2019, expanding its brand portfolio with the addition of rival pet food brand Rufus Foods. The sale, which completed on 25 February 2019, saw Pets Choice acquire the Rufus Foods brand, boosting the manufacturer’s brand portfolio to a total…
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26 FebruaryFeatures
The premiumisation of pet care packaging
It’s no secret that premiumisation is a growing trend in the pet care market. In particular, high-quality products with functional, grain-free and natural ingredients are leading the innovation and attracting consumers to trade up from mid-price offerings. This is presenting a significant sales opportunity for brands and retailers which effectively…
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26 FebruaryEvents
Benyfit Natural announces guestlist for Crufts stand
Benyfit Natural has announced its guestlist for its stand at Crufts 2019. The pet food manufacturer will be hosting stars of the industry at their stand across the four days of the show, ensuring a broad range of canine and nutritional expertise for visitors wanting to learn more about raw-feeding…
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22 FebruaryManufacturers
Pet Trade Innovations introduces two new products
Pet Trade Innovations has announced it is to launch two new pet products. The new additions are the Cleany Teeth Dog Tooth Brush which uses ultrasound technology and comes with Ultrasound Toothpaste Gel, and the Pedaldish which keeps pet food in a sealed container with a lid which can be…
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22 FebruaryBusiness
Start-up dog snack brand’s success as it secures retail listings
Premium dog snack company Denzel’s said it has seen “overwhelming success” as it secured “major retail listings” since its launch in September. The brand’s health on the go chews has gained international retail contracts across five different countries. Denzel’s is now available at online supermarket Ocado, independent pet stores, cafes,…
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20 FebruaryPet Owners
Paws.com launches dog food checker to ‘revolutionise’ industry
New personalised pet food retailer and champion of honest dog food, Paws.com, has launched today with a dog food checker that aims to “revolutionise” the £3bn UK pet food industry. The Dog Food Checker is designed to “demystify” dog food ingredients, and make it easy for dog owners to make…
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20 FebruaryFeatures
Can or carton? Pooch & Mutt’s response
The word revolution dates back to when Nicolaus Copernicus proved that the Earth revolved around the sun, and not the other way around, as the church believed. ‘Revolutionaries’ were people who believed in Copernicus’ work, and that the Earth wasn’t the centre of the universe. The church banned Copernicus’ work…
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18 FebruaryManufacturers
Billy and Margot to launch new range at Crufts 2019
Pet food manufacturer, Billy and Margot, has announced it is to launch a new product range to visitors at this year’s Crufts. Billy and Margot, which is an official sponsor of the dog show this year, will unveil its new range of products to pet owners ahead of the official…
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18 FebruaryManufacturers
FourFriends to expand retail arm
Swedish pet food brand FourFriends Pet Foods has set out its expansion plans for the future in the UK as it launched a new supplement range for cats and dogs. The company is currently looking to increase its number of stockists and to expand its breeder offering. Set up by…
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15 FebruaryFeatures
Pooch & Mutt/MPMA debate: Can or carton, which is best?
It’s been an ongoing discussion in the packaging sector for some time now, which is the more eco-friendly format for packaging food, cans or cartons? And it seems that question is in the spotlight once more, following claims by pet food manufacturer, Pooch & Mutt, that their new cartons of…
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