Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Dec- 2020 -8 DecemberCharities
Webbox supports the launch of pet-friendly hostel accreditation scheme
Pet food company Webbox has announced it is furthering its support for animal welfare charity StreetVet by providing ‘Forever Home Packages’ for individuals who manage to secure a hostel place with their pet or a permanent home. The news follows the launch of StreetVet’s first ever pet-friendly hostel for the…
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8 DecemberPet Owners
Dog diets could lead to rising carbon footprint, Yora warns
A rise in the purchase of “lockdown dogs” has created a potential carbon footprint of five million tonnes of CO2 per year, according to a new survey commissioned by sustainable dog food brand Yora. It comes as almost one tenth (9.4%) of UK pet owners purchased a dog since the…
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3 DecemberAppointment
Natural Instinct names Camila Segura new product development technologist
Pet food brand, Natural Instinct, has announced the appointment of Camila Segura as new product development technologist (NPD Technologist) at the brand’s headquarters in Surrey. In her new role she will be focused on “extending Natural Instinct’s range of products, reflecting current market trends and new technologies within the industry”. …
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2 DecemberManufacturers
T. Forrest launches new online trade area
Dog treat manufacturer T. Forrest has announced the launch of a new online service that enables customers to gain “quick, easy and safe” access to their personal online accounts, as well as shop the company’s range of natural dog treat products. In addition, customers can now view real-time stock levels…
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2 DecemberIndustry News
Natural Instincts launches ‘Winter Wag-Along’ charity campaign
Natural Instincts has launched a ‘Winter Wag-Along’ to raise funds for charities in need this Christmas. The new initiative encourages “dogs and their owners to dig out their antlers, festive jumpers and Santa hats to dress up and walk a mile a day for charity.” The fundraising campaign led by…
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2 DecemberManufacturers
Gold Line Feeds enters market
Gold Line Feeds, a new business within the pet food manufacturing sector, has launched following a restructuring of Dodson and Horrell Ltd. The business will serve the canine and small animal market, and will continue to offer the Autarky, Chudleys, Gusto and Trophy Pet Foods brands along with servicing customers…
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1 DecemberBusiness
True Instinct rebrands as Nature’s Variety
True Instinct has announced that it is set to rebrand as Nature’s Variety. The relaunch follows the purchase of the Natures Menu portfolio by Spanish dry pet food group Affinity Petcare earlier this year, and will see the Nature’s Variety range aligned with its European counterparts. Nature’s Variety said its…
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Nov- 2020 -27 NovemberIndustry News
Dechra Veterinary Products launches new sustainable packaging
Dechra Veterinary Products has launched fully recyclable packaging for its new organic range of ‘Specific pet food’ as the company continues its ‘Circle of Good’ commitment to provide more ethical choices for pet owners. According to the business, the new packaging features single layers of the same recyclable plastic with…
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27 NovemberManufacturers
Lily’s Kitchen welcomes rising sales
Lily’s Kitchen is reportedly the UK’s fastest growing pet food brand, welcoming an annual sales increase of 34%, according to Kantar. The group saw sales increase by 27% in the grocery channel alone, which it claims is “leaps and bounds” ahead of the equivalent 2% sales growth in the pet…
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25 NovemberIndustry News
MPM Products reports sales boom in Japan
MPM Products has reported a 400% sales growth in Japan this year, following a “hunger for high-quality pet food” in the country. The Manchester business sold £1m worth of products in the country this year, and predicts a 500% increase in sales over the next five years, with sales reaching…
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