To complete its pledge, the company is teaming up with three charities, including The Cat Welfare Group and Flori’s Friends Rescue, and providing each with 10,000 meals to “help spread the Christmas cheer and feed hungry mouths this holiday season”.
According to HilLife, Pet charities have had a “particularly tough year after normal income streams were cut due to the pandemic”. It is also believed that rescue centres and charities across the country have “reported a rise in the number of animals being brought into their care, putting increased pressure on funding”.
Sarah Alexander, marketing director at HiLife, said: “We’re a team of pet lovers and were only too pleased to help some truly deserving homeless cats and dogs. This year has been particularly tough for charities, so we were glad to hear how life-changing the donations are for them.”
Natalia George, founder of Flori’s Friends Rescue, added: “Flori’s Friends Rescue brings hope to those that many have turned their back on. To have a solid supply of food means each belly is filled with nutritious food and they are one step closer to their happy ever after.”