Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Nov- 2020 -27 NovemberIndustry News
Dechra Veterinary Products launches new sustainable packaging
Dechra Veterinary Products has launched fully recyclable packaging for its new organic range of ‘Specific pet food’ as the company continues its ‘Circle of Good’ commitment to provide more ethical choices for pet owners. According to the business, the new packaging features single layers of the same recyclable plastic with…
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27 NovemberManufacturers
Lily’s Kitchen welcomes rising sales
Lily’s Kitchen is reportedly the UK’s fastest growing pet food brand, welcoming an annual sales increase of 34%, according to Kantar. The group saw sales increase by 27% in the grocery channel alone, which it claims is “leaps and bounds” ahead of the equivalent 2% sales growth in the pet…
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25 NovemberIndustry News
MPM Products reports sales boom in Japan
MPM Products has reported a 400% sales growth in Japan this year, following a “hunger for high-quality pet food” in the country. The Manchester business sold £1m worth of products in the country this year, and predicts a 500% increase in sales over the next five years, with sales reaching…
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24 NovemberManufacturers
Hug enters market with hybrid pet food offering
A new pet food company that offers pet owners a “unique option” when it comes to wholefood diets and natural feeding has entered the market. Hug offers “complete, genuinely healthy” meals for pets, and produces a range of recipes that are designed to support cats and dogs of all ages…
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24 NovemberManufacturers
Arjowiggins launches sustainable packaging for pet industry
Paper manufacturer Arjowiggins has announced the launch of a sustainable alternative to plastics that can be used in pet food packaging. The packaging uses Sylvicta, a translucent, functional barrier paper that reportedly preserves the quality of food and cosmetics “just as well” as conventional plastics, while “ensuring limited impact on…
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23 NovemberIndustry News
Sustainable pet food start-up secures 300k in funding
Insect-based pet food start-up, Aardvark, has secured more than £300,000 in funding from investors on crowdfunding platform Crowdcube. The money will be used to support the brand’s launch early next year. The business aims to make pet ownership sustainable by developing a range of pet food for dogs and cats…
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23 NovemberIndustry News
Lily’s Kitchen partners with Dogs Trust
Lily’s Kitchen has announced a two-year partnership with Dogs Trust that is set to begin this autumn. The partnership is in support of the charity’s ‘Change the Tale’ campaign, and will see the pet food manufacturer donate 15% of the net sale price from sales of its Christmas dog food…
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19 NovemberIndustry News
Earth Animal’s ‘festive chew’ wins two awards
Pet food company Earth Animal has won two awards for the creation of its limited-edition festive dog chew entitled ‘The Feast’. The product, which is made up of six ingredients, including brown rice flour, organic eggs, olive oil, pineapple stem, banana and vegetable gelatine, initially won the ‘New Product Award’…
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18 NovemberManufacturers
3i invests £125m in MPM to accelerate expansion
Natural pet food group MPM is set to receive a £125m investment from 3i Group in a bid to accelerate the group’s international expansion. The Manchester-headquartered pet company sells dog and cat food under the Applaws, Encore and Reveal brands. The company differentiates itself through its high quality, human-grade products,…
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17 NovemberFeatures
The rise of D2C in pet care – How are brands adjusting to a new marketplace?
As lockdown restrictions have influenced major consumer behaviour changes, especially when it comes to shopping habits, it’s no surprise that brands across a variety of sectors have been tapping into D2C offerings as they present an easier, safer and more reliable option of purchasing. The pet care industry is no…
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