Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jan- 2021 -7 JanuaryIndustry News
Pooch and Mutt launches new range of ‘Probiotic Meaty Treats’
Pet food brand Pooch and Mutt has launched a new range of ‘Good Mood Food’ probiotic ‘Meaty Treats’ for dogs designed to “improve the mental and physical wellbeing of dogs”. The probiotic treats come in three flavours, including Duck and Rosemary, Shrimp and Coconut and Turkey and Hemp. Pooch and…
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6 JanuaryBusiness
Pooch and Mutt secures multi-million pound investment deal
UK pet food brand Pooch and Mutt has secured a “multi-million pound” investment deal from VAFO group, to help “grow the brand and develop operations in the UK”. According to the brand, the deal sees VAFO taking a “minority share” in the company with the ability to take more over…
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6 JanuaryIndustry News
100% Recyclable Pet Food Pouches and Sachets
There is a revolution taking place in packaging and pet foods are not immune to the changes taking place across the industry. Indeed, it could be argued that pet lovers are just the kind of people who will have more concern than most about packaging and its effects on the…
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Dec- 2020 -22 DecemberCharities
HiLife donates 45,000 meals to homeless animals
Pet food company HiLife has announced it is donating 45,000 meals to homeless animals over the Christmas period. To complete its pledge, the company is teaming up with three charities, including The Cat Welfare Group and Flori’s Friends Rescue, and providing each with 10,000 meals to “help spread the Christmas…
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18 DecemberManufacturers
Vale Pet Foods expands product range
Vale Pet Foods announced it has launched a number of new dog food products, including dry and raw food and a selection of treats. The brand’s new dry food products include ‘Succulent Salmon with Vegetables’ and ‘Tremendous Turkey with Vegetables’, which contain several minerals, herbs and botanicals. Its new treats…
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15 DecemberIndustry News
Burns Pet Nutrition opens fifth store
Burns Pet Nutrition has announced the opening of a new store in Llandeilo, Wales this month. The store is the fifth outlet to date for the pet food brand, and sells a variety of pet goods such as food, toys, and accessories. The new site also features a bespoke health…
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14 DecemberManufacturers
IPN achieves carbon negative status
Inspired Pet Nutrition (IPN) has announced that it is officially a carbon negative business, claiming to be the first major UK pet food manufacturer to achieve the accreditation. The manufacturer has been accredited as achieving carbon negative status by Carbon Footprint, and has now launched its ‘A Positive Pawprint’ project…
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11 DecemberIndustry News
IPN site achieves ‘Grade A’ BRC status
Inspired Pet Nutrition’s wet pet food facility at its IPN Kinmel manufacturing site has achieved ‘Grade A’ accreditation from the British Retail Consortium (BRC). According to the manufacturer, the entire process was completed in under four months and was done without the need for a pre-audit. The accreditation means that…
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11 DecemberFeatures
The humanisation of the pet industry
What does ‘humanisation of the pet industry’ mean? By many, pets are seen and treated like family members. Owners want happy and healthy lives for their pets as much as they do for their children, and this has seen the emergence of new products and trends in the industry, with…
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9 DecemberFeatures
Pet food, animal welfare, and the Agriculture Bill
In 2018, PFMA launched its Pet Food Vision. The vision was developed following the EU referendum when as representatives of the UK pet food industry we considered where we wanted to be as a global player following the UK’s exit from the EU. The PFMA Pet Food Vision focused on…
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