Manufacturers

Pets Choice move aniMate to Blackburn

The transition of the brand has also created several new jobs in Blackburn at a variety of levels from warehouse operatives through to head office staff

Pets Choice has revealed it is moving the manufacturing of its aniMate sherpa fleece crate mats to Blackburn. 

The company who manufactures pet food acquired aniMate last November, and are now moving assets from its base in Ripponden,West Yorkshire to Pets Choice headquarters at Whitebirk Industrial Estate in Blackburn. 

Pets Choice said that bringing aniMate to Blackburn adds an additional 1,250 product lines to its portfolio and “signifies their expansion into the pet accessories market”. 

The transition of the brand has also created several new jobs in Blackburn at a variety of levels from warehouse operatives through to head office staff, and sees the company employ their first ever in-house seamstress.

Michael Haigh who has been leading the integration of aniMate into Pets Choice said: “As with any acquisition there were challenges to face, such as increasing our warehouse capacity and stock holding very quickly to not only house the products, but to ensure a smooth transition and continued high levels of service and reliable deliveries to our customers. 

“We met the task head on, and with lots of logistical thinking and hard work from the team, we have completed a successful move with limited disruption.”

He added: “It was incredibly important to us that we take on the manufacturing of the ‘Made in Britain’ products, so we are creating a dedicated seamstress room in our factory to accommodate the manufacturing of fleece crate mats and pet blankets right here in Lancashire. 

“This is a really exciting move for the business as we expand our expertise from the manufacturing of pet food and treats into accessories too.”

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