UK pet food brand Pooch and Mutt has secured a “multi-million pound” investment deal from VAFO group, to help “grow the brand and develop operations in the UK”.
According to the brand, the deal sees VAFO taking a “minority share” in the company with the ability to take more over time, whilst providing both the funding and manufacturing “capabilities for the brand to grow.”
Pooch and Mutt’s founder, Guy Blaskey, remains at the helm of the London-based business, with the support of VAFO’s Petr Kriz, who joins the Pooch and Mutt board.
Pavel Bouska, CEO and the owner of VAFO Group, said: “I like to team up with people who share the same philosophy. The quality and sustainability of our products and its impact on the health of pets is at the centre of everything we do at VAFO.
“As we are predominantly producers, partnering with Guy Blaskey and Pooch and Mutt, who clearly share the same values and operate in the biggest pet food market in Europe, was only a natural step.”
He added: “Because we are a family company, our partnerships usually last for decades and not for years, as I am sure it will be in this case.”