Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Dec- 2020 -11 DecemberIndustry News
IPN site achieves ‘Grade A’ BRC status
Inspired Pet Nutrition’s wet pet food facility at its IPN Kinmel manufacturing site has achieved ‘Grade A’ accreditation from the British Retail Consortium (BRC). According to the manufacturer, the entire process was completed in under four months and was done without the need for a pre-audit. The accreditation means that…
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11 DecemberFeatures
The humanisation of the pet industry
What does ‘humanisation of the pet industry’ mean? By many, pets are seen and treated like family members. Owners want happy and healthy lives for their pets as much as they do for their children, and this has seen the emergence of new products and trends in the industry, with…
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9 DecemberFeatures
Pet food, animal welfare, and the Agriculture Bill
In 2018, PFMA launched its Pet Food Vision. The vision was developed following the EU referendum when as representatives of the UK pet food industry we considered where we wanted to be as a global player following the UK’s exit from the EU. The PFMA Pet Food Vision focused on…
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8 DecemberCharities
Webbox supports the launch of pet-friendly hostel accreditation scheme
Pet food company Webbox has announced it is furthering its support for animal welfare charity StreetVet by providing ‘Forever Home Packages’ for individuals who manage to secure a hostel place with their pet or a permanent home. The news follows the launch of StreetVet’s first ever pet-friendly hostel for the…
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8 DecemberPet Owners
Dog diets could lead to rising carbon footprint, Yora warns
A rise in the purchase of “lockdown dogs” has created a potential carbon footprint of five million tonnes of CO2 per year, according to a new survey commissioned by sustainable dog food brand Yora. It comes as almost one tenth (9.4%) of UK pet owners purchased a dog since the…
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3 DecemberAppointment
Natural Instinct names Camila Segura new product development technologist
Pet food brand, Natural Instinct, has announced the appointment of Camila Segura as new product development technologist (NPD Technologist) at the brand’s headquarters in Surrey. In her new role she will be focused on “extending Natural Instinct’s range of products, reflecting current market trends and new technologies within the industry”. …
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2 DecemberManufacturers
T. Forrest launches new online trade area
Dog treat manufacturer T. Forrest has announced the launch of a new online service that enables customers to gain “quick, easy and safe” access to their personal online accounts, as well as shop the company’s range of natural dog treat products. In addition, customers can now view real-time stock levels…
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2 DecemberIndustry News
Natural Instincts launches ‘Winter Wag-Along’ charity campaign
Natural Instincts has launched a ‘Winter Wag-Along’ to raise funds for charities in need this Christmas. The new initiative encourages “dogs and their owners to dig out their antlers, festive jumpers and Santa hats to dress up and walk a mile a day for charity.” The fundraising campaign led by…
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2 DecemberManufacturers
Gold Line Feeds enters market
Gold Line Feeds, a new business within the pet food manufacturing sector, has launched following a restructuring of Dodson and Horrell Ltd. The business will serve the canine and small animal market, and will continue to offer the Autarky, Chudleys, Gusto and Trophy Pet Foods brands along with servicing customers…
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1 DecemberBusiness
True Instinct rebrands as Nature’s Variety
True Instinct has announced that it is set to rebrand as Nature’s Variety. The relaunch follows the purchase of the Natures Menu portfolio by Spanish dry pet food group Affinity Petcare earlier this year, and will see the Nature’s Variety range aligned with its European counterparts. Nature’s Variety said its…
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