Business

Lily’s Kitchen expands into China with new distribution deal

The milestone follows a series of deals in Europe, including distributor Eldorado in the Nordics, as well as Maravet in Romania

Lily’s Kitchen is now available to clients across China thanks to a major distribution agreement with specialists Penefit International.

Already the UK’s fastest-growing pet food brand, Lily’s Kitchen is targeting China’s rapidly growing five-billion-dollar pet food market, using the “word-of-mouth power of social media” with platforms such as WeChat to reach and engage more customers in the country.

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