According to the company, customers are turning in large numbers from standard pet food ingredients to alternatives such as the seafood hoki.
Sarah Lacey, who leads the pet food development arm of European Freeze Dry, said a combination of new pet owners coupled with extra awareness of pet’s diets has led to the “increase in demand”.
She said: “Modern pet owners require only the best ingredients for their faithful friends. In days gone by, a high street pet food that was bought in bulk would have sufficed, but nowadays owners are much more concerned with the quality of food that they are putting into their pet’s bowl.
“The quality of some pet food these days is now so high that it could be safe to eat by humans, and it is much more common for human, as well as animals, to lead the way in product testing.”