Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jul- 2025 -30 JulyRetailers
Untamed secures first UK supermarket listings
Direct-to-consumer pet food brand Untamed has secured its first supermarket listings in the UK, with products now available in Sainsbury’s and Tesco stores nationwide and Co-op to follow. Founded in 2019, the London-based company has delivered more than 50 million tins of cat food across the UK via online channels. …
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29 JulyRetailers
The Nutriment Company acquires Purrform
The Nutriment Company has acquired UK raw cat food brand Purrform, marking its entry into the premium feline nutrition market. The acquisition adds a new species-specific dimension to Nutriment’s portfolio and expands its presence in the natural pet food sector across Europe. The company plans to use its distribution network…
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21 JulyFeatures
Why provenance is the pet industry’s quiet superpower
These days, “natural” claims are on everything from supermarket chicken to shampoo. So how can pet food brands face the growing challenge of standing out to and building trust with discerning pet parents? One answer is provenance. Specifically, being proudly and transparently ‘Made in the UK’. While other industries like…
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14 JulyCurrent Affairs
My Three Cats founder launches Cats Deserve More campaign
Wendy Thomson Melling, founder of My Three Cats, has launched the Cats Deserve More campaign calling out the pet industry for consistently sidelining the UK’s 12.5 million pet cats. She believes that despite cats being on track to overtake dogs as the UK’s most popular pet, dog products still dominate…
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8 JulyBusiness
Inspired Pet Nutrition acquires French firm Sopral
Inspired Pet Nutrition (IPN) has agreed terms to acquire Sopral, a prominent branded pet food platform serving the European market, with manufacturing operations based in France, for an undisclosed amount. Based in Pléchâtel, Brittany, France, Sopral is a manufacturer of branded premium dry petfood with a comprehensive range of nutritional…
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2 JulyManufacturers
Wilsons Pet Food launches fresh range for dogs
Wilsons Pet Food has announced the launch of a brand-new range of freshly prepared meals for dogs. The natural range includes eight delicious recipes, featuring single-protein options like beef, lamb, chicken, and turkey, as well as dual-protein blends such as venison and duck or fish and beef. Each meal is…
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Jun- 2025 -26 JuneManufacturers
Edgard and Cooper launches in US
General Mills has announced that Edgard and Cooper has launched the brand in the US following its acquisition in April 2024. The brand will launch this July through an exclusive retail partnership with omni-channel pet retailer PetSmart. This US launch will feature Edgard and Cooper’s recipes made with real, recognizable…
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18 JuneManufacturers
Albion Pet Foods appoints new head of sales
Warwickshire-based raw food manufacturer Albion Pet Foods has announced the appointment of Wayne Moore as its new head of sales. Moore, who has decades of sales experience, joins Albion Pet Foods after having specialised in the raw pet food market for the past four years working for other major manufacturers…
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17 JuneBusiness
Partners Group to acquire MPM Products
Partners Group has announced that it has agreed to acquire MPM Products, a global pet food business focused on premium cat food, from 3i. Headquartered in the UK, MPM operates market leading premium wet cat food brands, including Applaws, Reveal, and Encore. MPM’s products are characterised by their focus on…
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11 JuneManufacturers
Su-Bridge Pet Supplies acquires four pet food brands
Su-Bridge Pet Supplies has announced that it has acquired four pet food brands; Autarky, Chudleys, Gelert and Gusto from United Petfood UK Limited. As part of the acquisition, Su-Bridge is entering into a strategic partnership with United Petfood UK, who will continue to manufacture the brands at their facilities. These…
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