Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Apr- 2021 -26 AprilBusiness
Insect-based sustainable pet food brand launches
Aardvark, a UK-based independent sustainable pet food brand, has now launched its first range of products. The brand is set to make pet ownership more “planet-friendly and green” with insect-based pet food. Made from sustainable insect meal and a blend of sweet potato, pulses, fruits and herbs, the ‘Crafted for…
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23 AprilManufacturers
Sheba welcomes ‘strong year’ for Fine Flakes in Gravy range
Mars Petcare has welcomed its premium cat food brand Sheba’s performance after a “strong” first year for its latest product launch, the Sheba Fine Flakes in Gravy range. The three-strong Sheba Fine Flakes in Gravy range – Succulent, Poultry and Fish Selection – delivered £2.5m retail sales value in 2020.…
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22 AprilManufacturers
Brambles Pet and Wildlife names digital marketing manager
Brambles Pet and Wildlife has appointed Laura Tracey to head up digital marketing for the business. The company, which manufactures pet food, has said that Tracey will be responsible for digital marketing strategies that will “help grow sales through specialist trade customers”. As a family-owned business, she joins David Tracey,…
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19 AprilBusiness
Natural dog food company wins Dragon’s Den investment
A natural dog treat company has won a significant investment offer while appearing on the hit BBC television show, Dragon’s Den. Opie’s Emporium, a pet food company based in Glasgow, received an offer of £55,000 for a 35% stake in the company from businessman Tuker Suleyman while appearing on the…
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16 AprilAppointment
Town & Country Petfoods appoints product manager
Suzy Broughton has been appointed to the role of product manager at Town and Country Petfoods, as part of the company’s growing marketing and NPD team. She brings with her over 20 years of experience in marketing, brand management and bringing new products to market, and has spent the past…
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16 AprilManufacturers
Catit launches insect-based cat food range
Catit, the brand known for its range of cat toys and accessories, is launching Nuna, the UK’s first ever range of insect-based cat food – in a bid to help tackle the “environmental impact” of cat food in the pet food industry. Catit Nuna’s product content consists of up to…
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14 AprilRetailing
VetPartners acquires online retailer VetUK
VetPartners has strengthened its position in the retail market and “taken a step towards the digital transformation of the veterinary sector” by acquiring online retailer VetUK. VetUK is one of the UK’s biggest online suppliers of pet care products, including toys, accessories, pet food, over-the-counter pet treatments, and veterinary prescription…
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13 AprilEditorial
The rise of hypoallergenic and clean label pet food
These days, pet owners can buy super premium pet food which is seen by many as equivalent to baby food in terms of its quality. Pet owners want their pets to stay healthy and these super premium pet foods, containing health promoting ingredients, can help to support their pet’s wellbeing.…
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13 AprilAppointment
Mackle Petfoods appoints new business development manager
Mackle Petfoods has appointed David Shorthouse as its new business development manager, a move that will see a bigger focus to work more closely with independent retail and the pet trade across the UK. While the group has seen its brand Naturo Natural Pet Foods reach shops in countries as…
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8 AprilBusiness
56% of pet owners have purchased premium pet food in lockdown
Over half of pet owners in the UK have purchased premium pet food or products over lockdown, according to online research carried out by Product of the Year. Some 56% consumers in the poller’s online survey said they have bought more gourmet food for their pets in the last three…
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