Town and Country Petfoods has introduced a new look across its popular HiLife \u2018Feed Me!\u2019 dry complete range, HiLife \u2018Special Care\u2019 Daily Dental Chews and HiLife \u2018Chews Day!\u2019 range for adult dogs. \r\n\r\nThe group said its latest designs are \u201cfresh and colourful\u201d to increase shelf appeal, and feature illustrations of a Labrador, a brown and white Terrier and a Boxer all \u201cenjoying life to the full\u201d.\r\n\r\nThe new HiLife pack designs are being rolled out over the coming months.\u00a0\u00a0\r\n\r\nCommenting on the new packaging, Suzy Broughton, product manager, said: \u201cIt really came about because of the success of our HiLife \u2018It\u2019s only natural\u2019 range. Nearly two years ago we updated its packaging with our cat and dog illustrations and sales have continued to rise with our natural pet food up 30% YOY.\u201d\r\n\r\n\u201cBuilding on this success, we decided to do the same for other HiLife ranges. We understand it is a careful balance with established products like HiLife Feed Me! and it was important to deliver an instantly recognisable design to reassure existing customers there is no recipe change.\u201d\r\n\r\nShe added: \u201cWe are delighted with the results. The new designs will definitely increase category stand out and continuity across the ranges will make it easy for shoppers to find HiLife products instore and online\u201d.