Percuro, a sustainable pet food brand, is “urging” pet owners to consider the “massive effect” feeding their pets livestock animals is having on the environment.
The message comes in conjunction with Sustainable Gastronomy Day (18 June) – a UN initiative that aims to “encourage” people to change the way they shop, cook, and eat to make their food consumption more sustainable and less wasteful.
The UN is also urging people to “consider alternative diets” to meat and dairy, such as vegan diets.
Percuro said that while people might be aware of their own gastronomic impact, they might not know the impact their pets’ food consumption is having on the planet.
In place of chicken, beef, and lamb Percuro uses clean insect protein from the larvae of the Black Soldier Fly (BSF) instead.
According to the group, insect protein requires a “fraction” of land and water resources, and “generates just 1% of the greenhouse gas emissions”.
Iwan Tamm, chief marketing officer at Percuro, said: “We know food made from insects might be a paradigm shift.”
“But insects are a fantastic source of high quality protein. By using the BSF larvae in place of traditional protein, we’ve been able to create a food that is sustainable, nutritious, and delicious.”