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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • May- 2022 -
    27 May
    ManufacturersArden Grange to feature in Platinum Jubilee commemorative album

    Arden Grange to feature in Platinum Jubilee commemorative album

    Sussex-based pet food company Arden Grange is set to be featured in Her Majesty The Queen: The Official Platinum Jubilee Pageant Commemorative Album, published later this month to mark the upcoming Jubilee.  The honorary album will celebrate the life and reign of the Queen, as well as developments within the…

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  • 12 May
    Industry NewsPet biotech manufacturer Biomega appoints new factory manager

    Pet biotech manufacturer Biomega appoints new factory manager

    Biomega, an international biotechnology company that develops salmon peptides and proteins for pet food, has appointed Chris Fredrik Simmenes as its new factory manager for the company’s flagship biorefinery in Skaganeset, Norway. Simmenes joins Biomega after working at Mesterbakeren – one of Norway’s leading bakery chains – for more than…

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  • 6 May
    Industry NewsPercuro to exhibit full hypoallergenic range at DogFest

    Percuro to exhibit full hypoallergenic range at DogFest

    Percuro Pet Food will kick-off its participation at this year’s DogFest series by exhibiting its full hypoallergenic pet food range, including adult dog, puppy food and ‘Snappies’ treats at Loseley Park, Surrey on 7 and 8 May. DogFest runs from May until December and features a variety of brand showcases.…

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  • 4 May
    Industry NewsOrijen cat Foods: Nourish as nature intended

    Orijen cat Foods: Nourish as nature intended

    We have seen demand for ORIJEN cat food grow significantly over the past year, particularly amongst cat owners who have discovered us through either recommendation or research. What is it that makes ORIJEN so special?  Cats and kittens have evolved to require a diet that is rich in animal ingredients,…

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  • 4 May
    Industry NewsWagg launches new treat range

    Wagg launches new treat range

    Yorkshire-based pet food brand Wagg, part of Inspired Pet Nutrition (IPN), has announced the launch of its new treat range – snack shots. Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK. Snack Shots come in a variety of pocket-sized…

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  • Apr- 2022 -
    27 April
    Industry NewsCost of dog ownership rises to almost £250 a month, survey finds

    Cost of dog ownership rises to almost £250 a month, survey finds

    The true cost of owning a dog has risen to almost £250 a month and could add up to nearly £40,000 for a pet’s average lifetime, according to a recent survey from Burns Pet Nutrition. Burns said that the new figures could prompt fears that animal lovers may be “forced…

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  • 26 April
    Industry NewsInspired Pet Nutrition to invest over £6m in Kinmel plant

    Inspired Pet Nutrition to invest over £6m in Kinmel plant

    Inspired Pet Nutrition has announced it is investing more than £6m at its plant at Kinmel in North Wales. This investment will triple the site’s wet dog food tray capacity to more than 75m units a year. The investment will follow a two-stage process, with the first stage coming later…

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  • 25 April
    Industry NewsPFMA names Nestle Purina communications director as chair

    PFMA names Nestle Purina communications director as chair

    The Pet Food Manufacturers’ Association (PFMA) has welcomed Claire Robinson-Davies, Nestlé Purina corporate communications director, as its new chair. The appointment was announced at its recent AGM at the end of March. Robinson-Davies has previously been a representative on the PFMA executive committee and chair of the sustainability committee. Sustainability…

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  • 21 April
    CharitiesPercuro donates £2.5k worth of pet food to dog charity

    Percuro donates £2.5k worth of pet food to dog charity

    Percuro has made a donation of pet food worth £2.5k to Stokenchurch Dog Rescue. Stokenchurch was set up by local residents to help save and rehome abandoned, stray and unwanted pets. With a non-destruct policy, the registered charity has since rehomed “thousands” of dogs, including those impounded by the police,…

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  • 19 April
    Industry NewsNatural Instinct to be official sponsor of Agility Team GB 2022

    Natural Instinct to be official sponsor of Agility Team GB 2022

    Premium raw pet food brand Natural Instinct has been announced as the official sponsorship of Agility Team GB 2022. Natural Instinct is working alongside The Kennel Club and agility trainer Dave Munnings to support the championships and provide Team GB with their nutritional needs. Each year, The Kennel Club and…

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