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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Feb- 2022 -
    10 February
    AppointmentPremier Nutrition strengthens pet team with new appointment

    Premier Nutrition strengthens pet team with new appointment

    Premier Nutrition has announced the addition of Chloe Poolman to its pet team, the specialist nutrition consultancy and premix division of AB Agri, following a period of business acceleration. In her new role, Poolman will reportedly put into practice the team’s expertise and her own industry research to produce and…

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  • 10 February
    ManufacturersPaleo Ridge secures £2m funding to support expansion

    Paleo Ridge secures £2m funding to support expansion

    Paleo Ridge has secured a £2m investment from private equity firm, Ashridge Capital, to help support its ongoing expansion. The new investment will help fund the opening of a new despatch and manufacturing facility, supporting the expansion of the raw dog food manufacturer’s capabilities and the creation of over 20…

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  • 8 February
    Industry NewsButcher’s Pet Care secures £43m funding package

    Butcher’s Pet Care secures £43m funding package

    UK pet food brand, Butcher’s Pet Care, has secured a £43m funding package with Secure Trust Bank Commercial Finance and Blazehill Capital in a deal led by Martin Gray at Kroll. Butcher’s Pet Care, based in Northamptonshire, was established in 1983 by Graham Baker. It has since sought to capitalise…

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  • 7 February
    AwardsMars Petcare celebrates Product of the Year 2022 award wins

    Mars Petcare celebrates Product of the Year 2022 award wins

    Mars Petcare announced it led the number of pet wins at the Product of the Year 2022 Awards, one of the surveys of product innovation in the UK, winning within both the ‘cat’ and ‘dog’ food and treats categories. Now in its 18 year, the Product of the Year Awards…

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  • 1 February
    Industry NewsGrove Pet Foods acquired by Cranswick

    Grove Pet Foods acquired by Cranswick

    Grove Pet Foods has announced it has been acquired by UK food producer, Cranswick. The pet business is a producer of dry dog food for several leading brands under private label relationships alongside its own brands including Vitalin (natural) and Alpha Feeds (working dog). It operates “predominantly” from a purpose-built…

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  • Jan- 2022 -
    31 January
    Industry NewsArden Grange launches new national advertising campaign

    Arden Grange launches new national advertising campaign

    Arden Grange super premium pet food will launch a new national TV advertising campaign, ‘Arden Grange – The Home of the Range,’ which will be broadcast from 1 February across ITV, Channel4 and Sky networks. Having just celebrated 25 years in business, the company said its new Arden Grange TV…

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  • 31 January
    Latest NewsMars Petcare invests £1.25m in Hope Reef campaign

    Mars Petcare invests £1.25m in Hope Reef campaign

    Mars Petcare is marking the launch of its latest ‘Sheba Hope Reef’ campaign with a £1.25m investment in in-store and online support across all channels to raise maximum awareness. It revealed the new programme supports its global ambition of restoring 185,000 metres squared of coral reef by 2029. The retailer…

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  • 27 January
    Industry NewsFelix launches new brand campaign

    Felix launches new brand campaign

    Pet food brand Felix has launched a brand-new marketing campaign entitled ‘Felix – It’s Great To Be A Cat’. Backed by a brand campaign spend of £3.7m and reaching an estimated 30m households, the campaign aims to see “maximum exposure through a cross-channel media campaign, encompassing TV and VOD, radio,…

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  • 26 January
    Industry NewsStartups tips pet sector as one to watch

    Startups tips pet sector as one to watch

    Small business experts Startups has identified the pet sector as “one to watch this year”, after there was an 18% increase in the number of households buying pets in 2021. After the surge, 17 million people in the UK now own at least one animal. Products and services for pets…

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  • 4 January
    ManufacturersThe Pack partners with UK restaurants for vegan dog food menus

    The Pack partners with UK restaurants for vegan dog food menus

    Plant-based dog food company The Pack has partnered with some of the UK’s leading restaurants and cafes to serve vegan dog food during Veganuary.  Customers’ dogs at participating restaurants across the UK will be offered a complimentary ‘Dogs Dinner Done Right’ vegan meal of their choice.  Three complete flavours will…

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